Ed Hallen sold $2.8M of KVYO
director, owner at Klaviyo, Inc.. 89,748 shares at an average of $31.71, traded Sep 15, 2025, filed Sep 17, 2025.
Score components
- +15RoleDirector
- +25Trade size$2.8M at market
- +10Share of holdings soldSold 45% of holdings
- +15Cluster6 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001470831-25-000217, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 15, 2025 | SOpen-market sale Series A Common Stockindirect: By Hodgkins Trust10b5-1 | -22,224 | $31.65 | $703k | 177,776 | Sep 17, 2025 |
| Sep 15, 2025 | SOpen-market sale Series A Common Stockindirect: By Hodgkins LLC10b5-1 | -67,524 | $31.73 | $2.1M | 722,476 | Sep 17, 2025 |
| Sep 15, 2025 | GGift Series A Common Stockindirect: By Hodgkins LLC10b5-1 | -20,260 | $0.00 | $0 | 702,216 | Sep 17, 2025 |
Related signals
Other insiders at Klaviyo, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 40Moderate | Klaviyo, Inc. | Ed Hallen director, owner | $1.7M 97,482 shares | -104% | |
| 3Weak | Klaviyo, Inc. | Ed Hallen director, owner | $22k 1,300 shares | -1% | |
| 16Weak | Klaviyo, Inc. | Susan St. Ledger director | $37k 2,328 shares | -9% | |
| 40Moderate | Klaviyo, Inc. | Landon Edmond Chief Legal Officer | $1.2M 61,576 shares | -11% | |
| 55Moderate | Klaviyo, Inc. | Ed Hallen director, owner | $2.0M 98,782 shares | -74% | |
| 65Notable | Klaviyo, Inc. | Andrew Bialecki Co-Chief Executive Officer | $3.6M 200,000 shares | -100% | |
| 65Notable | Klaviyo, Inc. | Andrew Bialecki Co-Chief Executive Officer | $3.9M 200,000 shares | -100% | |
| 24Weak | Klaviyo, Inc. | Landon Edmond Chief Legal Officer | $289k 14,366 shares | -4% | |
| 30Weak | Klaviyo, Inc. | Amanda Whalen Chief Financial Officer | $274k 14,000 shares | -3% | |
| 65Notable | Klaviyo, Inc. | Andrew Bialecki Co-Chief Executive Officer | $4.1M 206,827 shares | -100% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.