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sellWeak cluster of 510b5-1 plan

Dan Jedda sold $284k of ROKU

CFO & COO at ROKU, INC. 3,000 shares at an average of $94.52, traded Sep 15, 2025, filed Sep 17, 2025.

Warning score
31
Value
$284k
3,000 shares
Holdings after
83,420
-3% from before
From 52-week low
+70%
low $55.10, close $93.92
From 52-week high
-6%
high $99.39, as of Sep 15, 2025

Score components

  • Role
    CFO
    +22
  • Trade size
    $284k at market
    +14
  • Share of holdings sold
    Sold 3.5% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ROKUOct 9, 2026 · close 152.85
Since filing Sep 17, 2025: +55.4%SPY +19.7% · excess +35.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001834902-25-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2025SOpen-market sale
Class A Common Stock10b5-1
-3,000$94.52$284k83,420Sep 17, 2025

Related signals

Other insiders at ROKU, INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
45Moderate
ROKUsell 310b5-1
ROKU, INC
Charles Collier
President, Roku Media
$3.1M
20,538 shares
-62%
19Weak
ROKUsell 310b5-1
ROKU, INC
Matthew C. Banks
VP, CAO
$84k
554 shares
-7%
14Weak
ROKUsell 310b5-1
ROKU, INC
Neil D Hunt
director
$302k
2,000 shares
-17%
42Moderate
ROKUsell 710b5-1
ROKU, INC
Dan Jedda
CFO & COO
$1.1M
7,000 shares
-9%
45Moderate
ROKUsell 710b5-1
ROKU, INC
Charles Collier
President, Roku Media
$3.2M
20,538 shares
-62%
4Weak
ROKUsell 710b5-1
ROKU, INC
Matthew C. Banks
VP, CAO
$85k
546 shares
-6%
30Weak
ROKUsell 710b5-1
ROKU, INC
Charles Collier
President, Roku Media
$1.1M
7,067 shares
-24%
27Weak
ROKUsell 710b5-1
ROKU, INC
Gilbert Fuchsberg
President, Subscriptions
$751k
4,824 shares
-11%
14Weak
ROKUsell 710b5-1
ROKU, INC
Neil D Hunt
director
$313k
2,000 shares
-17%
22Weak
ROKUsell 710b5-1
ROKU, INC
Christopher T. Handman
SVP & General Counsel
$467k
2,999 shares
-25%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Dan Jedda sold $284k of ROKU | InsiderTell