Kelli Keough sold $234k of SOFI
EVP, GBUL, SIPS at SoFi Technologies, Inc.. 10,578 shares at an average of $22.13, traded Aug 20, 2025, filed Aug 21, 2025.
Score components
- +15RoleOfficer
- +13Trade size$234k at market
- 0Share of holdings soldSold 4.3% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001818874-25-000187, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 20, 2025 | SOpen-market sale Common Stock10b5-1 | -10,578 | $22.13 | $234k | 234,622 | Aug 21, 2025 |
Related signals
Other insiders at SoFi Technologies, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 14Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $173k 10,203 shares | -2% | |
| 18Weak | SoFi Technologies, Inc. | Jeremy Rishel Chief Technology Officer | $326k 18,624 shares | -2% | |
| 17Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $280k 10,036 shares | -3% | |
| 33Weak | SoFi Technologies, Inc. | Jeremy Rishel Chief Technology Officer | $2.7M 98,733 shares | -12% | |
| 7Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $224k 10,267 shares | -4% | |
| 14Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $156k 10,267 shares | -4% | |
| 28Weak | SoFi Technologies, Inc. | Jeremy Rishel Chief Technology Officer | $1.0M 66,847 shares | -8% | |
| 50Moderate | SOFIsell SoFi Technologies, Inc. | Magdalena Yesil director | $2.5M 174,280 shares | -38% | |
| 6Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $154k 11,520 shares | -5% | |
| 5Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $120k 11,181 shares | -5% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.