Skip to content
sellWeak cluster of 610b5-1 plan

Stephen Eric Rowland sold $227k of KVYO

President at Klaviyo, Inc.. 7,105 shares at an average of $31.88, traded Sep 15, 2025, filed Sep 17, 2025.

Warning score
28
Value
$227k
7,105 shares
Holdings after
438,621
-2% from before
From 52-week low
+29%
low $24.45, close $31.65
From 52-week high
-36%
high $49.19, as of Sep 15, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $227k at market
    +13
  • Share of holdings sold
    Sold 1.6% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KVYOOct 9, 2026 · close 17.32
Since filing Sep 17, 2025: -48.5%SPY +19.7% · excess -68.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001470831-25-000210, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 15, 2025SOpen-market sale
Series A Common Stock10b5-1
-6,905$31.90$220k438,821Sep 17, 2025
Sep 15, 2025SOpen-market sale
Series A Common Stock10b5-1
-200$31.24$6,248438,621Sep 17, 2025

Related signals

Other insiders at Klaviyo, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
KVYOsell10b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$1.7M
97,482 shares
-104%
3Weak
KVYOsell 210b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$22k
1,300 shares
-1%
16Weak
KVYOsell 310b5-1
Klaviyo, Inc.
Susan St. Ledger
director
$37k
2,328 shares
-9%
40Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$1.2M
61,576 shares
-11%
55Moderate
KVYOsell 310b5-1
Klaviyo, Inc.
Ed Hallen
director, owner
$2.0M
98,782 shares
-74%
58Moderate
KVYOsell 210b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.6M
200,000 shares
-100%
58Moderate
KVYOsell 210b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.9M
200,000 shares
-100%
17Weak
KVYOsell 210b5-1
Klaviyo, Inc.
Landon Edmond
Chief Legal Officer
$289k
14,366 shares
-4%
58Moderate
KVYOsell 210b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$4.1M
206,827 shares
-100%
58Moderate
KVYOsell 210b5-1
Klaviyo, Inc.
Andrew Bialecki
Co-Chief Executive Officer
$3.7M
200,000 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Stephen Eric Rowland sold $227k of KVYO | InsiderTell