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sellWeak cluster of 610b5-1 plan

Kory Marchisotto sold $1.6M of ELF

See Remarks at e.l.f. Beauty, Inc.. 10,812 shares at an average of $150.00, traded Sep 17, 2025, filed Sep 19, 2025.

Warning score
35
Value
$1.6M
10,812 shares
Holdings after
133,976
-7% from before
From 52-week low
+193%
low $49.95, close $146.11
From 52-week high
0%
high $146.11, as of Sep 17, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $1.6M at market
    +25
  • Share of holdings sold
    Sold 7.5% of holdings
    0
  • Cluster
    6 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -2.2%, 3m -42.5%, 6m -48.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ELFOct 9, 2026 · close 109.23
Since filing Sep 19, 2025: -22.0%SPY +18.6% · excess -40.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001610717-25-000352, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 17, 2025SOpen-market sale
Common Stock, $0.01 par value10b5-1
-10,812$150.00$1.6M133,976Sep 19, 2025

Related signals

Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
ELFsell10b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$4.9M
47,000 shares
-26%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$1.7M
16,065 shares
-15%
3Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$22k
200 shares
-0%
22Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$606k
5,512 shares
-4%
55Moderate
ELFsell 8
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$361k
7,000 shares
-5%
42Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$223k
4,327 shares
-4%
42Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$181k
3,505 shares
-2%
42Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Jennifer Catherine Hartnett
Chief Commercial Officer
$224k
4,352 shares
-7%
68Notable
ELFsell 8
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$822k
15,829 shares
-10%
47Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$440k
8,464 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kory Marchisotto sold $1.6M of ELF | InsiderTell