Jane Prior sold $400k of COCO
Chief Marketing Officer at Vita Coco Company, Inc.. 10,000 shares at an average of $40.00, traded Sep 12, 2025, filed Sep 16, 2025.
Score components
- +15RoleOfficer
- +16Trade size$400k at market
- 0Share of holdings soldSold 7.5% of holdings
- +15Cluster9 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001886154-25-000003, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Sep 12, 2025 | MOption exercise Common Stock10b5-1 | +10,000 | $10.18 | $102k | 133,666 | Sep 16, 2025 |
| Sep 12, 2025 | SOpen-market sale Common Stock10b5-1 | -10,000 | $40.00 | $400k | 123,666 | Sep 16, 2025 |
| Sep 12, 2025 | MOption exercise Non-Qualified Stock Option (right to buy)derivative10b5-1 | -10,000 | $0.00 | $0 | 43,750 | Sep 16, 2025 |
Related signals
Other insiders at Vita Coco Company, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 20Weak | Vita Coco Company, Inc. | Corey Baker Chief Financial Officer | $111k 2,000 shares | -7% | |
| 28Weak | Vita Coco Company, Inc. | Corey Baker Chief Financial Officer | $236k 4,000 shares | -13% | |
| 38Weak | Vita Coco Company, Inc. | Jonathan Burth Chief Operating Officer | $3.5M 60,000 shares | -77% | |
| 28Weak | Vita Coco Company, Inc. | Corey Baker Chief Financial Officer | $234k 4,000 shares | -11% | |
| 7Weak | Vita Coco Company, Inc. | Kenneth Sadowsky director | $201k 3,900 shares | -1% | |
| 40Moderate | Vita Coco Company, Inc. | Ira Liran director | $3.0M 59,243 shares | -11% | |
| 22Weak | Vita Coco Company, Inc. | Kenneth Sadowsky director | $184k 3,900 shares | -1% | |
| 35Weak | Vita Coco Company, Inc. | Jonathan Burth Chief Operating Officer | $1.9M 37,666 shares | -40% | |
| 35Weak | Vita Coco Company, Inc. | Ira Liran director | $2.0M 40,757 shares | -8% | |
| 25Weak | Vita Coco Company, Inc. | Charles van Es Chief Sales Officer | $1.0M 20,000 shares | -19% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.