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sellModerate cluster of 910b5-1 plan

Martin Roper sold $800k of COCO

Chief Executive Officer at Vita Coco Company, Inc.. 20,000 shares at an average of $40.01, traded Sep 18, 2025, filed Sep 22, 2025.

Warning score
42
Value
$800k
20,000 shares
Holdings after
268,931
-6% from before
From 52-week low
+45%
low $27.00, close $39.26
From 52-week high
-7%
high $42.30, as of Sep 18, 2025

Score components

  • Role
    CEO
    +25
  • Trade size
    $800k at market
    +22
  • Share of holdings sold
    Sold 5.9% of holdings
    0
  • Cluster
    9 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Sep 22, 2025: +42.4%SPY +18.0% · excess +24.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001206513-25-000010, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 18, 2025SOpen-market sale
Common Stock10b5-1
-5,000$40.01$200k334,297Sep 22, 2025
Sep 18, 2025SOpen-market sale
Common Stockindirect: by Chris Roper FT10b5-1
-5,000$40.01$200k268,806Sep 22, 2025
Sep 18, 2025SOpen-market sale
Common Stockindirect: by Peter Roper FT10b5-1
-5,000$40.01$200k267,915Sep 22, 2025
Sep 18, 2025SOpen-market sale
Common Stockindirect: by Thomas Roper FT10b5-1
-5,000$40.01$200k268,931Sep 22, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
20Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.4M
30,000 shares
-34%
20Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.3M
30,000 shares
-34%
20Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.4M
20,000 shares
-26%
30Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$3.9M
60,000 shares
-61%
27Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$111k
2,000 shares
-7%
35Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$236k
4,000 shares
-13%
22Weak
COCOsell 610b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$222k
3,900 shares
-1%
45Moderate
COCOsell 710b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$3.5M
60,000 shares
-77%
20Weak
COCOsell 710b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$116k
2,000 shares
-2%
35Weak
COCOsell 710b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$234k
4,000 shares
-11%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Martin Roper sold $800k of COCO | InsiderTell