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sellNotable cluster of 8

Anita M Sands sold $1.0M of NOW

director at ServiceNow, Inc.. 1,097 shares at an average of $915.11, traded Aug 29, 2025, filed Sep 2, 2025.

Warning score
60
Value
$1.0M
1,097 shares
Holdings after
9,307
-11% from before
From 52-week low
+27%
low $144.33, close $183.49
From 52-week high
-22%
high $234.08, as of Aug 29, 2025

Score components

  • Role
    Director
    +15
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 11% of holdings
    +5
  • Cluster
    8 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Sep 2, 2025: -22.7%SPY +23.3% · excess -46.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001589849-25-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 29, 2025SOpen-market sale
Common Stock
-85$912.24$78k10,319Sep 2, 2025
Aug 29, 2025SOpen-market sale
Common Stock
-215$913.14$196k10,104Sep 2, 2025
Aug 29, 2025SOpen-market sale
Common Stock
-212$914.16$194k9,892Sep 2, 2025
Aug 29, 2025SOpen-market sale
Common Stock
-314$915.25$287k9,578Sep 2, 2025
Aug 29, 2025SOpen-market sale
Common Stock
-147$917.58$135k9,431Sep 2, 2025
Aug 29, 2025SOpen-market sale
Common Stock
-124$918.82$114k9,307Sep 2, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
23Weak
NOWsell 310b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$242k
300 shares
-3%
7Weak
NOWsell 310b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$201k
239 shares
-8%
6Weak
NOWsell 310b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$160k
191 shares
-4%
0Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$56k
66 shares
-2%
0Weak
NOWsell 210b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$53k
62 shares
-1%
0Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$222k
257 shares
-8%
0Weak
NOWsell 210b5-1
ServiceNow, Inc.
Russell S Elmer
General Counsel
$165k
191 shares
-4%
55Moderate
NOWsell 910b5-1
ServiceNow, Inc.
William R McDermott
Chairman & CEO
$5.3M
5,825 shares
-47%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Anita M Sands sold $1.0M of NOW | InsiderTell