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sellWeak cluster of 610b5-1 plan

Jonathan Burth sold $1.0M of COCO

Chief Operating Officer at Vita Coco Company, Inc.. 22,334 shares at an average of $45.94, traded Oct 29, 2025, filed Oct 31, 2025.

Warning score
35
Value
$1.0M
22,334 shares
Holdings after
76,127
-28% from before
From 52-week low
+68%
low $27.00, close $45.28
From 52-week high
0%
high $45.28, as of Oct 29, 2025

Score components

  • Role
    COO
    +20
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 28% of holdings
    +10
  • Cluster
    6 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Oct 31, 2025: +41.8%SPY +15.4% · excess +26.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001886142-25-000012, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Oct 29, 2025MOption exercise
Common Stock10b5-1
+2,334$10.18$24k78,461Oct 31, 2025
Oct 29, 2025SOpen-market sale
Common Stock10b5-1
-2,334$47.95$112k76,127Oct 31, 2025
Oct 29, 2025MOption exercise
Common Stock10b5-1
+20,000$10.18$204k96,127Oct 31, 2025
Oct 29, 2025SOpen-market sale
Common Stock10b5-1
-20,000$45.71$914k76,127Oct 31, 2025
Oct 29, 2025MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-20,000$0.00$08,825Oct 31, 2025
Oct 29, 2025MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-2,334$0.00$0220,616Oct 31, 2025

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
27Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$111k
2,000 shares
-7%
35Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$236k
4,000 shares
-13%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$3.5M
60,000 shares
-77%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Corey Baker
Chief Financial Officer
$234k
4,000 shares
-11%
40Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Michael Kirban
Executive Chairman
$2.9M
50,000 shares
-8%
60Notable
COCOsell 5
Vita Coco Company, Inc.
John D Leahy
director
$1.5M
27,300 shares
-61%
20Weak
COCOsell 210b5-1
Vita Coco Company, Inc.
Jane Cecil Morreau
director
$809k
15,000 shares
-47%
25Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Ira Liran
director
$2.8M
50,000 shares
-10%
7Weak
COCOsell10b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$201k
3,900 shares
-1%
40Moderate
COCOsell 610b5-1
Vita Coco Company, Inc.
Ira Liran
director
$3.0M
59,243 shares
-11%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jonathan Burth sold $1.0M of COCO | InsiderTell