Jonathan Burth sold $1.9M of COCO
Chief Operating Officer at Vita Coco Company, Inc.. 37,666 shares at an average of $49.39, traded Nov 17, 2025, filed Nov 19, 2025.
Score components
- +20RoleCOO
- +25Trade size$1.9M at market
- +10Share of holdings soldSold 40% of holdings
- 0ClusterNo other insider selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001886142-25-000014, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Nov 17, 2025 | MOption exercise Common Stock10b5-1 | +17,666 | $10.18 | $180k | 93,793 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Common Stock10b5-1 | -17,666 | $48.68 | $860k | 76,127 | Nov 19, 2025 |
| Nov 17, 2025 | MOption exercise Common Stock10b5-1 | +20,000 | $10.18 | $204k | 96,127 | Nov 19, 2025 |
| Nov 17, 2025 | SOpen-market sale Common Stock10b5-1 | -20,000 | $50.02 | $1.0M | 76,127 | Nov 19, 2025 |
| Nov 17, 2025 | MOption exercise Non-Qualified Stock Option (right to buy)derivative10b5-1 | -17,666 | $0.00 | $0 | 202,950 | Nov 19, 2025 |
| Nov 17, 2025 | MOption exercise Non-Qualified Stock Option (right to buy)derivative10b5-1 | -20,000 | $0.00 | $0 | 182,950 | Nov 19, 2025 |
Related signals
Other insiders at Vita Coco Company, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 20Weak | Vita Coco Company, Inc. | Jonathan Burth Chief Operating Officer | $1.0M 22,334 shares | -28% | |
| 11Weak | Vita Coco Company, Inc. | Jonathan Burth Chief Operating Officer | $135k 3,173 shares | -4% | |
| 43Moderate | Vita Coco Company, Inc. | Martin Roper Chief Executive Officer | $890k 21,600 shares | -7% | |
| 50Moderate | Vita Coco Company, Inc. | Martin Roper Chief Executive Officer | $1.6M 40,000 shares | -12% | |
| 38Weak | Vita Coco Company, Inc. | Michael Kirban Executive Chairman | $831k 20,000 shares | -1% | |
| 50Moderate | Vita Coco Company, Inc. | Martin Roper Chief Executive Officer | $2.0M 50,506 shares | -14% | |
| 42Moderate | Vita Coco Company, Inc. | Martin Roper Chief Executive Officer | $800k 20,000 shares | -6% | |
| 26Weak | Vita Coco Company, Inc. | Jonathan Burth Chief Operating Officer | $716k 16,827 shares | -18% | |
| 40Moderate | Vita Coco Company, Inc. | Michael Kirban Executive Chairman | $1.3M 30,000 shares | -2% | |
| 35Weak | Vita Coco Company, Inc. | Ira Liran director | $2.1M 50,000 shares | -7% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.