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sellWeak10b5-1 plan

Sonia L Coleman sold $277k of DIS

Sr. EVP & Chief People Officer at Walt Disney Co. 2,431 shares at an average of $114.00, traded Dec 24, 2025, filed Dec 29, 2025.

Warning score
29
Value
$277k
2,431 shares
Holdings after
0
-100% from before
From 52-week low
+42%
low $80.21, close $113.61
From 52-week high
-7%
high $122.24, as of Dec 24, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $277k at market
    +14
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -4.1%, 3m -17.4%, 6m -13.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DISOct 9, 2026 · close 108.05
Since filing Dec 29, 2025: -4.7%SPY +14.0% · excess -18.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-058990, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 24, 2025SOpen-market sale
Disney Common Stock10b5-1
-2,431$114.00$277k0Dec 29, 2025

Related signals

Other insiders at Walt Disney Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
DISsell10b5-1
Walt Disney Co
Brent Woodford
EVP, Control, Fin Plan & Tax
$381k
3,618 shares
-5%
4Weak
DISsell 210b5-1
Walt Disney Co
Brent Woodford
EVP, Control, Fin Plan & Tax
$388k
3,618 shares
-5%
59Moderate
DISsell 2
Walt Disney Co
Paul M Roeder
Sr EVP and Chief Comm Officer
$382k
3,596 shares
-100%
15Weak
DISsell 210b5-1
Walt Disney Co
Brent Woodford
EVP, Control, Fin Plan & Tax
$762k
7,238 shares
-10%
32Weak
DISbuy
Walt Disney Co
Amy Chang
director
$99k
916 shares
+7%
29Weak
DISsell10b5-1
Walt Disney Co
Sonia L Coleman
Sr. EVP & Chief People Officer
$282k
2,473 shares
-100%
50Moderate
DISbuy
Walt Disney Co
James P Gorman
director
$2.0M
18,000 shares
+90%
28Weak
DISsell10b5-1
Walt Disney Co
Sonia L Coleman
Sr. EVP and Chief HR Officer
$234k
1,971 shares
-100%
25Weak
DISsell
Walt Disney Co
Brent Woodford
EVP, Control, Fin Plan & Tax
$111k
1,000 shares
-2%
23Weak
DISsell10b5-1
Walt Disney Co
Sonia L Coleman
Sr. EVP and Chief HR Officer
$75k
689 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Sonia L Coleman sold $277k of DIS | InsiderTell