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sellWeak cluster of 210b5-1 plan

Brent Woodford sold $762k of DIS

EVP, Control, Fin Plan & Tax at Walt Disney Co. 7,238 shares at an average of $105.31, traded Aug 14, 2026, filed Aug 17, 2026.

Warning score
15
Value
$762k
7,238 shares
Holdings after
62,323
-10% from before
From 52-week low
+17%
low $91.72, close $106.85
From 52-week high
-9%
high $117.16, as of Aug 14, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $762k at market
    +22
  • Share of holdings sold
    Sold 10% of holdings
    +5
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DISOct 9, 2026 · close 108.05
Since filing Aug 17, 2026: +4.4%SPY +0.9% · excess +3.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-057481, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 14, 2026MOption exercise
Disney Common Stock10b5-1
+7,238$105.21$762k69,561Aug 17, 2026
Aug 14, 2026SOpen-market sale
Disney Common Stock10b5-1
-7,238$105.31$762k62,323Aug 17, 2026
Aug 14, 2026MOption exercise
Stock Option (Right-to-Buy)derivative10b5-1
-7,238$0.00$014,472Aug 17, 2026

Related signals

Other insiders at Walt Disney Co and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 16, 2026
DISsell10b5-1
Walt Disney Co
Brent Woodford
EVP, Control, Fin Plan & Tax
$381k
3,618 shares
-5%
4Weak
DISsell 210b5-1
Walt Disney Co
Brent Woodford
EVP, Control, Fin Plan & Tax
$388k
3,618 shares
-5%
59Moderate
DISsell 2
Walt Disney Co
Paul M Roeder
Sr EVP and Chief Comm Officer
$382k
3,596 shares
-100%
32Weak
DISbuy
Walt Disney Co
Amy Chang
director
$99k
916 shares
+7%
29Weak
DISsell10b5-1
Walt Disney Co
Sonia L Coleman
Sr. EVP & Chief People Officer
$282k
2,473 shares
-100%
29Weak
DISsell10b5-1
Walt Disney Co
Sonia L Coleman
Sr. EVP & Chief People Officer
$277k
2,431 shares
-100%
50Moderate
DISbuy
Walt Disney Co
James P Gorman
director
$2.0M
18,000 shares
+90%
28Weak
DISsell10b5-1
Walt Disney Co
Sonia L Coleman
Sr. EVP and Chief HR Officer
$234k
1,971 shares
-100%
25Weak
DISsell
Walt Disney Co
Brent Woodford
EVP, Control, Fin Plan & Tax
$111k
1,000 shares
-2%
23Weak
DISsell10b5-1
Walt Disney Co
Sonia L Coleman
Sr. EVP and Chief HR Officer
$75k
689 shares
-100%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Brent Woodford sold $762k of DIS | InsiderTell