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sellWeak cluster of 510b5-1 plan

Russell S Elmer sold $165k of NOW

General Counsel at ServiceNow, Inc.. 191 shares at an average of $863.86, traded Nov 10, 2025, filed Nov 12, 2025.

Warning score
6
Value
$165k
191 shares
Holdings after
4,332
-4% from before
From 52-week low
+20%
low $144.33, close $173.26
From 52-week high
-26%
high $234.08, as of Nov 10, 2025

Score components

  • Role
    Officer
    +15
  • Trade size
    $165k at market
    +11
  • Share of holdings sold
    Sold 4.2% of holdings
    0
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 9, 2026 · close 140.86
Since filing Nov 12, 2025: -18.5%SPY +15.2% · excess -33.6%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001197952-25-000012, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 7, 2025MOption exercise
Common Stock10b5-1
+415$0.00$04,747Nov 12, 2025
Nov 7, 2025FTax withholding
Common Stock10b5-1
-224$861.87$193k4,523Nov 12, 2025
Nov 10, 2025SOpen-market sale
Common Stock10b5-1
-191$863.86$165k4,332Nov 12, 2025
Nov 7, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-415$0.00$01,661Nov 12, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
33Weak
NOWsell 210b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
47Moderate
NOWsell 2
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
34Weak
NOWsell 210b5-1
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$376k
3,696 shares
-31%
28Weak
NOWsell 210b5-1
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$1.0M
9,641 shares
-45%
14Weak
NOWsell 210b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$152k
1,500 shares
-3%
32Weak
NOWsell 310b5-1
ServiceNow, Inc.
Gina Mastantuono
President and CFO
$353k
415 shares
-3%
23Weak
NOWsell 810b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$242k
300 shares
-3%
52Moderate
NOWsell 8
ServiceNow, Inc.
Lawrence Jackson
director
$215k
265 shares
-45%
32Weak
NOWsell 810b5-1
ServiceNow, Inc.
Gina Mastantuono
President and CFO
$337k
417 shares
-3%
7Weak
NOWsell 810b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$201k
239 shares
-8%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.