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sellModerate

Scott James Morris sold $3.5M of FRPT

President at Freshpet, Inc.. 63,135 shares at an average of $55.21, traded Nov 6, 2025, filed Nov 10, 2025.

Warning score
40
Value
$3.5M
63,135 shares
Holdings after
196,112
-36% from before
From 52-week low
+16%
low $48.35, close $56.00
From 52-week high
-66%
high $162.59, as of Nov 6, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $3.5M at market
    +25
  • Share of holdings sold
    Sold 36% of holdings
    +10
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

FRPTOct 9, 2026 · close 64.07
Since filing Nov 10, 2025: +15.8%SPY +15.5% · excess +0.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000929638-25-004217, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 6, 2025MOption exercise
Common Stock
+35,868$8.90$319k177,298Nov 10, 2025
Nov 6, 2025SOpen-market sale
Common Stock
-16,822$55.19$928k160,476Nov 10, 2025
Nov 6, 2025MOption exercise
Common Stock
+80,214$11.00$882k240,690Nov 10, 2025
Nov 6, 2025SOpen-market sale
Common Stock
-45,331$55.21$2.5M195,359Nov 10, 2025
Nov 6, 2025MOption exercise
Common Stock
+1,735$11.00$19k197,094Nov 10, 2025
Nov 6, 2025SOpen-market sale
Common Stock
-982$55.36$54k196,112Nov 10, 2025
Nov 6, 2025MOption exercise
Options to purchase common stockderivative
-35,868$0.00$00Nov 10, 2025
Nov 6, 2025MOption exercise
Options to purchase common stockderivative
-80,214$0.00$00Nov 10, 2025
Nov 6, 2025MOption exercise
Options to purchase common stockderivative
-1,735$0.00$078,479Nov 10, 2025

Related signals

Other insiders at Freshpet, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
23Weak
FRPTbuy
Freshpet, Inc.
Walter N. George
director
$65k
1,000 shares
+2%
26Weak
FRPTbuy
Freshpet, Inc.
Walter N. George
director
$50k
630 shares
+1%
24Weak
FRPTsell
Freshpet, Inc.
Scott James Morris
President
$320k
5,142 shares
-14%
55Moderate
FRPTbuy 6
Freshpet, Inc.
Walter N. George
director
$53k
1,000 shares
+2%
48Moderate
FRPTbuy 6
Freshpet, Inc.
Olufunlayo Olurinde Fajemirokun-Beck
director
$20k
378 shares
+4%
48Moderate
FRPTbuy 6
Freshpet, Inc.
Lisa Axt Alexander
GC & Corp. Sec.
$5,353
100 shares
+4%
43Moderate
FRPTbuy 6
Freshpet, Inc.
Daryl G Brewster
director
$12k
216 shares
+0%
57Moderate
FRPTbuy 6
Freshpet, Inc.
Jacki Sue Kelley
director
$46k
814 shares
+7%
63Notable
FRPTbuy 6
Freshpet, Inc.
Timothy R McLevish
director
$196k
3,500 shares
+11%
42Moderate
FRPTbuy 2
Freshpet, Inc.
Timothy R McLevish
director
$155k
1,750 shares
+6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Scott James Morris sold $3.5M of FRPT | InsiderTell