Kelli Keough sold $284k of SOFI
EVP, GBUL, SIPS at SoFi Technologies, Inc.. 10,036 shares at an average of $28.33, traded Oct 20, 2025, filed Oct 22, 2025.
Score components
- +15RoleOfficer
- +14Trade size$284k at market
- 0Share of holdings soldSold 3.5% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0002032458-25-000007, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 20, 2025 | SOpen-market sale Common Stock10b5-1 | -10,036 | $28.33 | $284k | 275,374 | Oct 22, 2025 |
Related signals
Other insiders at SoFi Technologies, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 14Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $173k 10,203 shares | -2% | |
| 18Weak | SoFi Technologies, Inc. | Jeremy Rishel Chief Technology Officer | $326k 18,624 shares | -2% | |
| 14Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $165k 9,742 shares | -3% | |
| 18Weak | SoFi Technologies, Inc. | Jeremy Rishel Chief Technology Officer | $1.7M 94,958 shares | -10% | |
| 51Moderate | SOFIbuy SoFi Technologies, Inc. | Anthony Noto Chief Executive Officer | $501k 28,900 shares | +0% | |
| 53Moderate | SOFIbuy SoFi Technologies, Inc. | Anthony Noto Chief Executive Officer | $1.0M 56,000 shares | +0% | |
| 15Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $184k 9,755 shares | -3% | |
| 38Weak | SoFi Technologies, Inc. | Steven J Freiberg director | $1.9M 94,225 shares | -14% | |
| 47Moderate | SoFi Technologies, Inc. | Robert S Lavet General Counsel | $105k 5,000 shares | +41% | |
| 41Moderate | SoFi Technologies, Inc. | Eric Schuppenhauer EVP GBUL Borrow | $100k 5,000 shares | +2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.