Kelli Keough sold $273k of SOFI
EVP, GBUL, SIPS at SoFi Technologies, Inc.. 10,340 shares at an average of $26.43, traded Nov 20, 2025, filed Nov 21, 2025.
Score components
- +15RoleOfficer
- +13Trade size$273k at market
- 0Share of holdings soldSold 3.8% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m +8.1%, 3m -24.5%, 6m -38.0%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0002032458-25-000009, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Nov 20, 2025 | SOpen-market sale Common Stock10b5-1 | -10,340 | $26.43 | $273k | 265,034 | Nov 21, 2025 |
Related signals
Other insiders at SoFi Technologies, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 14Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $173k 10,203 shares | -2% | |
| 18Weak | SoFi Technologies, Inc. | Jeremy Rishel Chief Technology Officer | $326k 18,624 shares | -2% | |
| 7Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $203k 11,286 shares | -3% | |
| 7Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $188k 10,954 shares | -3% | |
| 22Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $190k 10,954 shares | -3% | |
| 15Weak | SoFi Technologies, Inc. | Robert S Lavet General Counsel | $21k 1,188 shares | -1% | |
| 25Weak | SoFi Technologies, Inc. | Jeremy Rishel Chief Technology Officer | $1.8M 102,123 shares | -10% | |
| 46Moderate | SOFIbuy SoFi Technologies, Inc. | Anthony Noto Chief Executive Officer | $251k 13,888 shares | +0% | |
| 6Weak | SoFi Technologies, Inc. | Kelli Keough EVP, GBUL, SIPS | $156k 10,037 shares | -3% | |
| 46Moderate | SOFIbuy SoFi Technologies, Inc. | Anthony Noto Chief Executive Officer | $249k 15,545 shares | +0% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.