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sellWeak cluster of 810b5-1 plan

Nicholas Tzitzon sold $432k of NOW

Vice Chairman at ServiceNow, Inc.. 522 shares at an average of $827.08, traded Nov 18, 2025, filed Nov 19, 2025.

Warning score
22
Value
$432k
522 shares
Holdings after
3,000
-15% from before
From 52-week low
+13%
low $144.33, close $163.59
From 52-week high
-30%
high $234.08, as of Nov 18, 2025

Score components

  • Role
    Chair
    +20
  • Trade size
    $432k at market
    +17
  • Share of holdings sold
    Sold 15% of holdings
    +5
  • Cluster
    8 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -4.9%, 3m -34.0%, 6m -36.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NOWOct 13, 2026 · close 138.61
Since filing Nov 19, 2025: -15.1%SPY +18.7% · excess -33.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001891538-25-000016, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 17, 2025MOption exercise
Common Stock10b5-1
+166$0.00$03,603Nov 19, 2025
Nov 17, 2025FTax withholding
Common Stock10b5-1
-81$835.79$68k3,522Nov 19, 2025
Nov 18, 2025SOpen-market sale
Common Stock10b5-1
-522$827.08$432k3,000Nov 19, 2025
Nov 17, 2025MOption exercise
Restricted Stock Unitsderivative10b5-1
-166$0.00$0833Nov 19, 2025

Related signals

Other insiders at ServiceNow, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
40Moderate
NOWsell 310b5-1
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$1.1M
7,847 shares
-21%
54Moderate
NOWsell 3
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$301k
2,034 shares
-10%
45Moderate
NOWsell 3
ServiceNow, Inc.
Paul Edward Chamberlain
director
$366k
2,700 shares
-6%
7Weak
NOWsell10b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$188k
1,500 shares
-3%
46Moderate
NOWsell 4
ServiceNow, Inc.
Teresa Briggs
director
$173k
1,595 shares
-13%
21Weak
NOWsell 410b5-1
ServiceNow, Inc.
Paul Edward Chamberlain
director
$131k
1,500 shares
-3%
10Weak
NOWsell 410b5-1
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$103k
1,048 shares
-8%
65Notable
NOWsell 4
ServiceNow, Inc.
Anita M Sands
director
$1.5M
16,445 shares
-35%
15Weak
NOWsell 410b5-1
ServiceNow, Inc.
Paul Fipps
President, Global Customer Ops
$14k
151 shares
-2%
50Moderate
NOWsell 2
ServiceNow, Inc.
Jacqueline P Canney
Chief People & AI Enblmt. Off.
$800k
8,927 shares
-23%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Nicholas Tzitzon sold $432k of NOW | InsiderTell