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sellNotable cluster of 4

Gv 2017 Gp, L.l.c. sold $35M of LIFE

owner at Ethos Technologies Inc.. 1,845,308 shares at an average of $19.00, traded Jan 30, 2026, filed Jan 30, 2026.

Warning score
72
Value
$35M
1,845,308 shares
Holdings after
3,198,249
-105% from before
From 52-week low
0%
low $15.05, close $15.05
From 52-week high
-11%
high $16.85, as of Jan 30, 2026

Score components

  • Role
    10% owner
    +12
  • Trade size
    $35.1M at market
    +25
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    4 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LIFEOct 9, 2026 · close 36.96
Since filing Jan 30, 2026: +145.6%SPY +13.4% · excess +132.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001168404-26-000007, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 30, 2026CConversion
Class A Common Stockindirect: By GV 2017, L.P.
+1,755,632--1,755,632Jan 30, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: By GV 2019, L.P.
+3,287,925--3,287,925Jan 30, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: By GV 2021, L.P.
+571,907--571,907Jan 30, 2026
Jan 30, 2026SOpen-market sale
Class A Common Stockindirect: By GV 2017, L.P.
-1,755,632$19.00$33M0Jan 30, 2026
Jan 30, 2026SOpen-market sale
Class A Common Stockindirect: By GV 2019, L.P.
-89,676$19.00$1.7M3,198,249Jan 30, 2026
Jan 30, 2026CConversion
Series B Preferred Stockderivativeindirect: By GV 2017, L.P.
-1,751,791--0Jan 30, 2026
Jan 30, 2026CConversion
Series C Preferred Stockderivativeindirect: By GV 2019, L.P.
-3,287,925--0Jan 30, 2026
Jan 30, 2026CConversion
Series D Preferred Stockderivativeindirect: By GV 2021, L.P.
-552,126--0Jan 30, 2026

Related signals

Other insiders at Ethos Technologies Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
LIFEsell 210b5-1
Ethos Technologies Inc.
Peter George Colis
CEO and Secretary
$2.7M
70,000 shares
-4%
33Weak
LIFEsell 210b5-1
Ethos Technologies Inc.
Lingke Wang
President
$4.6M
118,333 shares
-7%
73Notable
LIFEbuy 3
Ethos Technologies Inc.
Roelof Botha
director, owner
$4.9M
260,525 shares
-
75Notable
LIFEbuy 3
Ethos Technologies Inc.
William J Wheeler
director
$4.9M
260,525 shares
+2481%
50Moderate
LIFEsell 4
Ethos Technologies Inc.
Erin N Lantz
Chief Revenue Officer
$2.9M
162,677 shares
-39%
42Moderate
LIFEsell 4
Ethos Technologies Inc.
Brandt Walter Kucharski
Chief Accounting Officer
$222k
12,428 shares
-9%
65Notable
LIFEsell 4
Ethos Technologies Inc.
Vipul Sharma
Chief Technology Officer
$3.6M
200,000 shares
-27%
56Moderate
LIFEbuy 3
Ethos Technologies Inc.
Mark W. Mullin
director
$100k
5,263 shares
+43%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Gv 2017 Gp, L.l.c. sold $35M of LIFE | InsiderTell