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buyNotable cluster of 3

Roelof Botha bought $4.9M of LIFE

director, owner at Ethos Technologies Inc.. 260,525 shares at an average of $19.00, traded Jan 29, 2026, filed Feb 2, 2026.

Conviction score
73
Value
$4.9M
260,525 shares
Holdings after
260,525
change unknown
From 52-week low
0%
low $16.85, close $16.85
From 52-week high
0%
high $16.85, as of Jan 29, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $4.9M at market
    +25
  • Relative to holdings
    First purchase: no shares before this trade
    +8
  • Price context
    0% above the 52-week low
    +10
  • Cluster
    3 insiders buying within 14 days
    +15
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -2.8%, 3m +40.2%, 6m +64.2%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LIFEOct 9, 2026 · close 36.96
Since filing Feb 2, 2026: +165.9%SPY +12.8% · excess +153.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001222287-26-000004, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 29, 2026POpen-market purchase
Class A Common Stock
+260,525$19.00$4.9M260,525Feb 2, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
+8,027,281$0.00$08,027,281Feb 2, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
+337,996$0.00$0337,996Feb 2, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
+121,541$0.00$0121,541Feb 2, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
+1,238,282$0.00$01,238,282Feb 2, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: Sequoia Capital U.S. Growth Fund VIII, L.P.
+2,132,408$0.00$02,132,408Feb 2, 2026
Jan 30, 2026CConversion
Class A Common Stockindirect: See Footnotes
+142,616$0.00$0142,616Feb 2, 2026
Jan 30, 2026DDisposition to issuer
Class A Common Stockindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
-8,027,281$0.00$00Feb 2, 2026
Jan 30, 2026DDisposition to issuer
Class A Common Stockindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
-337,996$0.00$00Feb 2, 2026
Jan 30, 2026DDisposition to issuer
Class A Common Stockindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
-121,541$0.00$00Feb 2, 2026
Jan 30, 2026DDisposition to issuer
Class A Common Stockindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
-1,238,282$0.00$00Feb 2, 2026
Jan 30, 2026DDisposition to issuer
Class A Common Stockindirect: Sequoia Capital U.S. Growth Fund VIII, L.P.
-2,132,408$0.00$00Feb 2, 2026
Jan 30, 2026DDisposition to issuer
Class A Common Stockindirect: See Footnotes
-142,616$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A-2 Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
-1,897,656$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A-2 Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
-79,975$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A-2 Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
-28,725$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A-2 Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
-291,875$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A-2 Preferred Stockderivativeindirect: See Footnotes
-142,616$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
-4,767,653$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
-200,936$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
-72,174$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series A Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
-733,307$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series B Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
-1,124,709$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series B Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
-47,400$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series B Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
-17,025$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series B Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
-172,989$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series C Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
-180,988$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series C Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
-7,627$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series C Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
-2,739$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series C Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
-27,837$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series C Preferred Stockderivativeindirect: Sequoia Capital U.S. Growth Fund VIII, L.P.
-1,917,944$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series D Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
-56,275$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series D Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
-2,058$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series D Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
-878$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series D Preferred Stockderivativeindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
-12,274$0.00$00Feb 2, 2026
Jan 30, 2026CConversion
Series D Preferred Stockderivativeindirect: Sequoia Capital U.S. Growth Fund VIII, L.P.
-214,464$0.00$00Feb 2, 2026
Jan 30, 2026AGrant or award
Class B Common Stockderivativeindirect: Sequoia Capital U.S. Venture Fund XV, L.P.
+8,027,281$0.00$08,027,281Feb 2, 2026
Jan 30, 2026AGrant or award
Class B Common Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV (Q), L.P.
+337,996$0.00$0337,996Feb 2, 2026
Jan 30, 2026AGrant or award
Class B Common Stockderivativeindirect: Sequoia Capital U.S. Venture Partners Fund XV, L.P.
+121,541$0.00$0121,541Feb 2, 2026
Jan 30, 2026AGrant or award
Class B Common Stockderivativeindirect: Sequoia Capital U.S. Venture XV Principals Fund, L.P.
+1,238,282$0.00$01,238,282Feb 2, 2026
Jan 30, 2026AGrant or award
Class B Common Stockderivativeindirect: Sequoia Capital U.S. Growth Fund VIII, L.P.
+2,132,408$0.00$02,132,408Feb 2, 2026
Jan 30, 2026AGrant or award
Class B Common Stockderivativeindirect: See Footnotes
+142,616$0.00$0142,616Feb 2, 2026

Related signals

Other insiders at Ethos Technologies Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
LIFEsell 210b5-1
Ethos Technologies Inc.
Peter George Colis
CEO and Secretary
$2.7M
70,000 shares
-4%
33Weak
LIFEsell 210b5-1
Ethos Technologies Inc.
Lingke Wang
President
$4.6M
118,333 shares
-7%
67Notable
LIFEsell 5
Ethos Technologies Inc.
Christopher M. Capozzi
Chief Financial Officer
$1.8M
80,586 shares
-11%
65Notable
LIFEsell 5
Ethos Technologies Inc.
Peter George Colis
CEO and Secretary
$1.3M
60,035 shares
-7%
41Moderate
LIFEsell 5
Ethos Technologies Inc.
Brandt Walter Kucharski
Chief Accounting Officer
$128k
5,823 shares
-3%
60Notable
LIFEsell 5
Ethos Technologies Inc.
Lingke Wang
President
$1.0M
46,349 shares
-6%
72Notable
LIFEsell 5
Ethos Technologies Inc.
Gv 2019 Gp, L.l.c.
owner
$3.5M
147,552 shares
-246%
72Notable
LIFEsell 4
Ethos Technologies Inc.
Gv 2017 Gp, L.l.c.
owner
$35M
1,845,308 shares
-105%
75Notable
LIFEbuy 3
Ethos Technologies Inc.
William J Wheeler
director
$4.9M
260,525 shares
+2481%
50Moderate
LIFEsell 4
Ethos Technologies Inc.
Erin N Lantz
Chief Revenue Officer
$2.9M
162,677 shares
-39%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Roelof Botha bought $4.9M of LIFE | InsiderTell