Paula Tuffin sold $308k of BETR
General Counsel and CCO at Better Home & Finance Holding Co. 8,000 shares at an average of $38.55, traded Jan 12, 2026, filed Jan 14, 2026.
Score components
- +15RoleOfficer
- +14Trade size$308k at market
- +5Share of holdings soldSold 23% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -16.9%, 3m +1.4%, 6m -35.6%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001989210-26-000004, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jan 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -7,698 | $38.52 | $297k | 26,500 | Jan 14, 2026 |
| Jan 12, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -302 | $39.16 | $12k | 26,198 | Jan 14, 2026 |
Related signals
Other insiders at Better Home & Finance Holding Co and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 21Weak | BETRsell Better Home & Finance Holding Co | Paula Tuffin General Counsel and CCO | $38k 3,108 shares | -7% | |
| 46Moderate | BETRsell Better Home & Finance Holding Co | Chad M. Smith President, BMC | $43k 3,307 shares | -66% | |
| 44Moderate | BETRbuy Better Home & Finance Holding Co | Hugh R Frater director | $125k 5,150 shares | +438% | |
| 57Moderate | Better Home & Finance Holding Co | Harit Talwar director | $127k 5,000 shares | +13% | |
| 57Moderate | Better Home & Finance Holding Co | Vishal Garg Chief Executive Officer | $388k 15,600 shares | +15% | |
| 72Notable | Better Home & Finance Holding Co | Vishal Garg Chief Executive Officer | $390k 15,600 shares | +18% | |
| 60Notable | Better Home & Finance Holding Co | Vishal Garg Chief Executive Officer | $388k 15,600 shares | +22% | |
| 60Notable | Better Home & Finance Holding Co | Loveen Advani Chief Financial Officer | $15k 500 shares | +5000% | |
| 55Moderate | Better Home & Finance Holding Co | Harit Talwar director | $91k 3,000 shares | +8% | |
| 0Weak | Better Home & Finance Holding Co | Chad M. Smith Pres & COO, Better Mortgage | $74k 2,455 shares | -10% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.