James Quincey sold $26M of KO
Chairman and CEO at COCA COLA CO. 337,824 shares at an average of $77.10, traded Feb 3, 2026, filed Feb 5, 2026.
Score components
- +25RoleCEO
- +25Trade size$26.0M at market
- +10Share of holdings soldSold 50% of holdings
- 0ClusterNo other insider selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0000021344-26-000002, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Feb 3, 2026 | MOption exercise Common Stock, $.25 Par Value10b5-1 | +337,824 | $40.89 | $14M | 680,370 | Feb 5, 2026 |
| Feb 3, 2026 | SOpen-market sale Common Stock, $.25 Par Value10b5-1 | -337,824 | $77.10 | $26M | 342,546 | Feb 5, 2026 |
| Feb 3, 2026 | MOption exercise Employee Stock Option (Right to Buy)derivative10b5-1 | -337,824 | $0.00 | $0 | 0 | Feb 5, 2026 |
Related signals
Other insiders at COCA COLA CO and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 75Notable | COCA COLA CO | Monica Howard Douglas Executive Vice President | $1.8M 23,880 shares | -57% | |
| 68Notable | COCA COLA CO | Bruno Pietracci other | $2.3M 28,765 shares | -100% | |
| 75Notable | COCA COLA CO | James Quincey Chairman and CEO | $20M 250,688 shares | -47% | |
| 55Moderate | COCA COLA CO | Nancy Quan Executive Vice President | $1.9M 23,556 shares | -10% | |
| 67Notable | COCA COLA CO | John Murphy President and CFO | $5.8M 72,449 shares | -21% | |
| 45Moderate | COCA COLA CO | Beatriz R Perez Executive Vice President | $1.7M 21,326 shares | -11% | |
| 65Notable | COCA COLA CO | Monica Howard Douglas Executive Vice President | $1.6M 20,000 shares | -26% | |
| 52Moderate | COCA COLA CO | John Murphy President and CFO | $8.0M 99,437 shares | -19% | |
| 45Moderate | COCA COLA CO | Beatriz R Perez Executive Vice President | $2.9M 36,326 shares | -19% | |
| 45Moderate | COCA COLA CO | Nancy Quan Executive Vice President | $2.3M 31,625 shares | -12% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.