Skip to content
sellNotable cluster of 6

John Murphy sold $5.8M of KO

President and CFO at COCA COLA CO. 72,449 shares at an average of $80.52, traded Mar 2, 2026, filed Mar 3, 2026.

Warning score
67
Value
$5.8M
72,449 shares
Holdings after
279,917
-21% from before
From 52-week low
+23%
low $63.97, close $78.69
From 52-week high
-2%
high $80.01, as of Mar 2, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $5.8M at market
    +25
  • Share of holdings sold
    Sold 21% of holdings
    +5
  • Cluster
    6 insiders selling within 14 days
    +15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

KOOct 9, 2026 · close 88.05
Since filing Mar 3, 2026: +13.1%SPY +15.3% · excess -2.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0000021344-26-000067, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 27, 2026FTax withholding
Common Stock, $.25 Par Value
-58,184$80.50$4.7M352,366Mar 3, 2026
Mar 2, 2026SOpen-market sale
Common Stock, $.25 Par Value
-72,449$80.52$5.8M279,917Mar 3, 2026

Related signals

Other insiders at COCA COLA CO and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
75Notable
KOsell 6
COCA COLA CO
Monica Howard Douglas
Executive Vice President
$1.8M
23,880 shares
-57%
68Notable
KOsell 6
COCA COLA CO
Bruno Pietracci
other
$2.3M
28,765 shares
-100%
75Notable
KOsell 6
COCA COLA CO
James Quincey
Chairman and CEO
$20M
250,688 shares
-47%
55Moderate
KOsell 6
COCA COLA CO
Nancy Quan
Executive Vice President
$1.9M
23,556 shares
-10%
45Moderate
KOsell 6
COCA COLA CO
Beatriz R Perez
Executive Vice President
$1.7M
21,326 shares
-11%
65Notable
KOsell 6
COCA COLA CO
Monica Howard Douglas
Executive Vice President
$1.6M
20,000 shares
-26%
52Moderate
KOsell 6
COCA COLA CO
John Murphy
President and CFO
$8.0M
99,437 shares
-19%
45Moderate
KOsell 6
COCA COLA CO
Beatriz R Perez
Executive Vice President
$2.9M
36,326 shares
-19%
25Weak
KOsell10b5-1
COCA COLA CO
James Quincey
Chairman and CEO
$26M
337,824 shares
-50%
45Moderate
KOsell 3
COCA COLA CO
Nancy Quan
Executive Vice President
$2.3M
31,625 shares
-12%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

John Murphy sold $5.8M of KO | InsiderTell