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buyWeak10b5-1 plan

Cecilia Mao bought $465k of EFX

EVP, Chief Product Officer at EQUIFAX INC. 2,400 shares at an average of $193.72, traded Feb 18, 2026, filed Feb 19, 2026.

Conviction score
31
Value
$465k
2,400 shares
Holdings after
10,623
+29% from before
From 52-week low
+10%
low $173.48, close $190.86
From 52-week high
-31%
high $276.28, as of Feb 18, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $465k at market
    +17
  • Relative to holdings
    Holdings up 29%
    +6
  • Price context
    31% below the 52-week high
    +8
  • Cluster
    No other insider buying within 14 days
    0
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -15

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -8.6%, 3m -16.3%, 6m -0.9%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

EFXOct 9, 2026 · close 145.78
Since filing Feb 19, 2026: -24.7%SPY +14.6% · excess -39.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001225208-26-002168, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 18, 2026POpen-market purchase
Common Stock10b5-1
+2,400$193.72$465k10,623Feb 19, 2026

Related signals

Other insiders at EQUIFAX INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$846k
4,500 shares
-6%
20Weak
EFXsell10b5-1
EQUIFAX INC
Mark W Begor
CEO
$6.5M
37,791 shares
-12%
27Weak
EFXsell 310b5-1
EQUIFAX INC
Chad M Borton
EVP, Pres Workforce Solutions
$427k
2,455 shares
-8%
37Weak
EFXsell 310b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$618k
3,500 shares
-5%
35Weak
EFXsell 310b5-1
EQUIFAX INC
Mark W Begor
CEO
$6.5M
37,791 shares
-12%
40Moderate
EFXsell 410b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$881k
4,500 shares
-7%
33Weak
EFXsell 410b5-1
EQUIFAX INC
Chad M Borton
EVP, Pres Workforce Solutions
$485k
2,535 shares
-13%
35Weak
EFXsell 410b5-1
EQUIFAX INC
Mark W Begor
CEO
$7.6M
37,791 shares
-14%
25Weak
EFXsell 410b5-1
EQUIFAX INC
Jamil Farshchi
EVP, Chief Technology Officer
$1.4M
7,380 shares
-16%
20Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$521k
2,500 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Cecilia Mao bought $465k of EFX | InsiderTell