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sellWeak10b5-1 plan

Mark W Begor sold $6.5M of EFX

CEO at EQUIFAX INC. 37,791 shares at an average of $172.16, traded Jul 24, 2026, filed Jul 28, 2026.

Warning score
20
Value
$6.5M
37,791 shares
Holdings after
271,890
-12% from before
From 52-week low
+14%
low $151.49, close $172.04
From 52-week high
-34%
high $259.37, as of Jul 24, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $6.5M at market
    +25
  • Share of holdings sold
    Sold 12% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

EFXOct 9, 2026 · close 145.78
Since filing Jul 28, 2026: -21.8%SPY +5.3% · excess -27.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001225208-26-006748, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 24, 2026MOption exercise
Common Stock10b5-1
+37,791$112.46$4.2M309,681Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-500$175.85$88k309,181Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-600$169.86$102k308,581Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-600$168.47$101k307,981Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-1,300$174.91$227k306,681Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-2,936$173.79$510k303,745Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-4,112$172.79$711k299,633Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-6,200$171.26$1.1M293,433Jul 28, 2026
Jul 24, 2026SOpen-market sale
Common Stock10b5-1
-21,543$172.00$3.7M271,890Jul 28, 2026
Jul 24, 2026MOption exercise
Stock Option/Right to Buyderivative10b5-1
-37,791$0.00$037,792Jul 28, 2026

Related signals

Other insiders at EQUIFAX INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$846k
4,500 shares
-6%
27Weak
EFXsell 310b5-1
EQUIFAX INC
Chad M Borton
EVP, Pres Workforce Solutions
$427k
2,455 shares
-8%
37Weak
EFXsell 310b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$618k
3,500 shares
-5%
35Weak
EFXsell 310b5-1
EQUIFAX INC
Mark W Begor
CEO
$6.5M
37,791 shares
-12%
40Moderate
EFXsell 410b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$881k
4,500 shares
-7%
31Weak
EFXbuy10b5-1
EQUIFAX INC
Cecilia Mao
EVP, Chief Product Officer
$465k
2,400 shares
+29%
33Weak
EFXsell 410b5-1
EQUIFAX INC
Chad M Borton
EVP, Pres Workforce Solutions
$485k
2,535 shares
-13%
35Weak
EFXsell 410b5-1
EQUIFAX INC
Mark W Begor
CEO
$7.6M
37,791 shares
-14%
25Weak
EFXsell 410b5-1
EQUIFAX INC
Jamil Farshchi
EVP, Chief Technology Officer
$1.4M
7,380 shares
-16%
20Weak
EFXsell10b5-1
EQUIFAX INC
John W Gamble Jr
EVP, CFO & COO
$521k
2,500 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mark W Begor sold $6.5M of EFX | InsiderTell