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sellModerate cluster of 4

Erin N Lantz sold $2.9M of LIFE

Chief Revenue Officer at Ethos Technologies Inc.. 162,677 shares at an average of $17.86, traded Jan 30, 2026, filed Jan 30, 2026.

Warning score
50
Value
$2.9M
162,677 shares
Holdings after
253,904
-39% from before
From 52-week low
0%
low $15.05, close $15.05
From 52-week high
-11%
high $16.85, as of Jan 30, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $2.9M at market
    +25
  • Share of holdings sold
    Sold 39% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -17.9%, 3m +23.9%, 6m +35.7%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

LIFEOct 12, 2026 · close 37.36
Since filing Jan 30, 2026: +148.2%SPY +13.3% · excess +134.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001684936-26-000003, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 28, 2026MOption exercise
Class A Common Stock
+85,244$2.98$254k481,368Jan 30, 2026
Jan 29, 2026FTax withholding
Class A Common Stock
-64,787$0.00$0416,581Jan 30, 2026
Jan 30, 2026SOpen-market sale
Class A Common Stock
-162,677$17.86$2.9M253,904Jan 30, 2026
Jan 28, 2026MOption exercise
Option (right to buy)derivative
-85,244$0.00$0252,310Jan 30, 2026

Related signals

Other insiders at Ethos Technologies Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
38Weak
LIFEsell 210b5-1
Ethos Technologies Inc.
Peter George Colis
CEO and Secretary
$2.7M
70,000 shares
-4%
33Weak
LIFEsell 210b5-1
Ethos Technologies Inc.
Lingke Wang
President
$4.6M
118,333 shares
-7%
45Moderate
LIFEsell 510b5-1
Ethos Technologies Inc.
Peter George Colis
CEO and Secretary
$2.8M
84,448 shares
-5%
72Notable
LIFEsell 5
Ethos Technologies Inc.
Sc Us (ttgp), Ltd.
owner
$4.7M
142,616 shares
-737%
72Notable
LIFEsell 5
Ethos Technologies Inc.
Sc Us (ttgp), Ltd.
owner
$4.7M
142,616 shares
-737%
24Weak
LIFEsell 510b5-1
Ethos Technologies Inc.
Brandt Walter Kucharski
Chief Accounting Officer
$284k
8,735 shares
-9%
40Moderate
LIFEsell 510b5-1
Ethos Technologies Inc.
Lingke Wang
President
$3.9M
118,333 shares
-7%
61Notable
LIFEsell 5
Ethos Technologies Inc.
Christopher M. Capozzi
Chief Financial Officer
$894k
26,184 shares
-4%
65Notable
LIFEsell 5
Ethos Technologies Inc.
Peter George Colis
CEO and Secretary
$1.0M
29,342 shares
-2%
45Moderate
LIFEsell 510b5-1
Ethos Technologies Inc.
Brandt Walter Kucharski
Chief Accounting Officer
$2.9M
83,047 shares
-45%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Erin N Lantz sold $2.9M of LIFE | InsiderTell