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sellWeak cluster of 210b5-1 plan

Reed Hastings sold $40M of NFLX

Executive Chairman at NETFLIX INC. 410,550 shares at an average of $97.01, traded Mar 2, 2026, filed Mar 3, 2026.

Warning score
33
Value
$40M
410,550 shares
Holdings after
3,940
-99% from before
From 52-week low
+28%
low $75.86, close $97.09
From 52-week high
-28%
high $133.91, as of Mar 2, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $39.8M at market
    +25
  • Share of holdings sold
    Sold 99% of holdings
    +20
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +1.0%, 3m -14.7%, 6m -17.3%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

NFLXOct 13, 2026 · close 70.46
Since filing Mar 3, 2026: -27.9%SPY +15.3% · excess -43.1%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001065280-26-000091, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Mar 2, 2026MOption exercise
Common Stock10b5-1
+410,550$9.67$4.0M414,490Mar 3, 2026
Mar 2, 2026SOpen-market sale
Common Stock10b5-1
-54,681$96.06$5.3M359,809Mar 3, 2026
Mar 2, 2026SOpen-market sale
Common Stock10b5-1
-227,680$96.92$22M132,129Mar 3, 2026
Mar 2, 2026SOpen-market sale
Common Stock10b5-1
-128,189$97.59$13M3,940Mar 3, 2026
Mar 2, 2026MOption exercise
Non-Qualified Stock Option (right to buy)derivative10b5-1
-410,550$0.00$00Mar 3, 2026
Mar 2, 2026AGrant or award
Non-Qualified Stock Option (right to buy)derivative10b5-1
+643$0.00$0643Mar 3, 2026

Related signals

Other insiders at NETFLIX INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
NFLXsell10b5-1
NETFLIX INC
Richard N Barton
director
$109k
1,440 shares
-45%
0Weak
NFLXsell10b5-1
NETFLIX INC
Richard N Barton
director
$56k
720 shares
-23%
63Notable
NFLXsell 5
NETFLIX INC
Spencer Adam Neumann
Chief Financial Officer
$701k
9,248 shares
-11%
26Weak
NFLXsell 510b5-1
NETFLIX INC
Richard N Barton
director
$162k
2,160 shares
-90%
70Notable
NFLXsell 5
NETFLIX INC
Gregory K Peters
Co-CEO
$2.0M
27,312 shares
-18%
31Weak
NFLXsell 5
NETFLIX INC
David A Hyman
Chief Legal Officer
$417k
5,723 shares
-2%
40Moderate
NFLXsell 510b5-1
NETFLIX INC
Theodore A Sarandos
Co-CEO
$9.7M
133,162 shares
-43%
15Weak
NFLXsell10b5-1
NETFLIX INC
Bradford L Smith
director
$2.8M
35,990 shares
-31%
25Weak
NFLXsell10b5-1
NETFLIX INC
Reed Hastings
Executive Chairman
$33M
386,700 shares
-99%
65Notable
NFLXsell 5
NETFLIX INC
Spencer Adam Neumann
Chief Financial Officer
$823k
9,253 shares
-11%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Reed Hastings sold $40M of NFLX | InsiderTell