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sellWeak cluster of 210b5-1 plan

Richard A Hayne sold $3.1M of URBN

CEO & Chairman of the Board at URBAN OUTFITTERS INC. 40,000 shares at an average of $78.01, traded Jan 5, 2026, filed Jan 7, 2026.

Warning score
38
Value
$3.1M
40,000 shares
Holdings after
2,178,731
-0% from before
From 52-week low
+77%
low $43.24, close $76.72
From 52-week high
-7%
high $82.70, as of Jan 5, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.1M at market
    +25
  • Share of holdings sold
    Sold 0.2% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -8.9%, 3m -14.3%, 6m -14.5%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

URBNOct 12, 2026 · close 82.69
Since filing Jan 7, 2026: +3.9%SPY +13.7% · excess -9.8%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-006358, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 5, 2026SOpen-market sale
Common Shares10b5-1
-5,106$76.33$390k17,745,491Jan 7, 2026
Jan 5, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-4,468$76.33$341k2,192,929Jan 7, 2026
Jan 5, 2026SOpen-market sale
Common Shares10b5-1
-5,561$76.80$427k17,739,930Jan 7, 2026
Jan 5, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-4,865$76.80$374k2,188,064Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Shares10b5-1
-267$76.38$20k17,739,663Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-233$76.38$18k2,187,831Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Shares10b5-1
-1,173$77.32$91k17,738,490Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-1,027$77.32$79k2,186,804Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Shares10b5-1
-2,133$78.58$168k17,736,357Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-1,867$78.58$147k2,184,937Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Shares10b5-1
-2,680$79.50$213k17,733,677Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-2,345$79.50$186k2,182,592Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Shares10b5-1
-3,911$80.49$315k17,729,766Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-3,422$80.49$275k2,179,170Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Shares10b5-1
-503$81.12$41k17,729,263Jan 7, 2026
Jan 6, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-439$81.12$36k2,178,731Jan 7, 2026

Related signals

Other insiders at URBAN OUTFITTERS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
51Moderate
URBNsell 2
URBAN OUTFITTERS INC
Tricia D Smith
Global CEO Anthropologie Group
$266k
3,500 shares
-10%
64Notable
URBNsell 3
URBAN OUTFITTERS INC
Melanie Marein-Efron
Chief Financial Officer
$460k
5,700 shares
-33%
30Weak
URBNsell 2
URBAN OUTFITTERS INC
Mary Egan
director
$51k
650 shares
-4%
61Notable
URBNsell 3
URBAN OUTFITTERS INC
Frank Conforti
Co-President & COO
$687k
9,391 shares
-12%
70Notable
URBNsell 3
URBAN OUTFITTERS INC
Azeez Hayne
Chief Administrative Officer
$639k
8,733 shares
-100%
57Moderate
URBNsell 3
URBAN OUTFITTERS INC
Melanie Marein-Efron
Chief Financial Officer
$370k
5,036 shares
-23%
34Weak
URBNsell 2
URBAN OUTFITTERS INC
Azeez Hayne
Chief Administrative Officer
$378k
5,720 shares
-40%
64Notable
URBNsell 4
URBAN OUTFITTERS INC
Tricia D Smith
Global CEO Anthropologie Group
$324k
5,000 shares
-50%
45Moderate
URBNsell 310b5-1
URBAN OUTFITTERS INC
Richard A Hayne
CEO & Chairman of the Board
$1.7M
24,682 shares
-0%
37Weak
URBNsell 310b5-1
URBAN OUTFITTERS INC
Margaret Hayne
Co-President & CCO
$811k
11,518 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Richard A Hayne sold $3.1M of URBN | InsiderTell