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sellWeak cluster of 210b5-1 plan

Richard A Hayne sold $3.1M of URBN

CEO & Chairman of the Board at URBAN OUTFITTERS INC. 40,000 shares at an average of $78.08, traded Jan 9, 2026, filed Jan 13, 2026.

Warning score
38
Value
$3.1M
40,000 shares
Holdings after
2,141,399
-0% from before
From 52-week low
+89%
low $43.24, close $81.56
From 52-week high
-1%
high $82.70, as of Jan 9, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $3.1M at market
    +25
  • Share of holdings sold
    Sold 0.2% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -6.7%, 3m -10.0%, 6m -4.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

URBNOct 12, 2026 · close 82.69
Since filing Jan 13, 2026: +13.0%SPY +13.0% · excess -0.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001193125-26-011788, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 9, 2026SOpen-market sale
Common Shares10b5-1
-514$80.04$41k17,707,415Jan 13, 2026
Jan 9, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-449$80.04$36k2,159,616Jan 13, 2026
Jan 9, 2026SOpen-market sale
Common Shares10b5-1
-2,948$81.35$240k17,704,467Jan 13, 2026
Jan 9, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-2,579$81.35$210k2,157,037Jan 13, 2026
Jan 9, 2026SOpen-market sale
Common Shares10b5-1
-6,575$82.07$540k17,697,892Jan 13, 2026
Jan 9, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-5,753$82.07$472k2,151,284Jan 13, 2026
Jan 9, 2026SOpen-market sale
Common Shares10b5-1
-630$82.81$52k17,697,262Jan 13, 2026
Jan 9, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-552$82.81$46k2,150,732Jan 13, 2026
Jan 12, 2026SOpen-market sale
Common Shares10b5-1
-10,240$74.32$761k17,687,022Jan 13, 2026
Jan 12, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-8,960$74.32$666k2,141,772Jan 13, 2026
Jan 12, 2026SOpen-market sale
Common Shares10b5-1
-427$74.90$32k17,686,595Jan 13, 2026
Jan 12, 2026SOpen-market sale
Common Sharesindirect: By Spouse as Trustee10b5-1
-373$74.90$28k2,141,399Jan 13, 2026

Related signals

Other insiders at URBAN OUTFITTERS INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
51Moderate
URBNsell 2
URBAN OUTFITTERS INC
Tricia D Smith
Global CEO Anthropologie Group
$266k
3,500 shares
-10%
64Notable
URBNsell 3
URBAN OUTFITTERS INC
Melanie Marein-Efron
Chief Financial Officer
$460k
5,700 shares
-33%
30Weak
URBNsell 2
URBAN OUTFITTERS INC
Mary Egan
director
$51k
650 shares
-4%
61Notable
URBNsell 3
URBAN OUTFITTERS INC
Frank Conforti
Co-President & COO
$687k
9,391 shares
-12%
70Notable
URBNsell 3
URBAN OUTFITTERS INC
Azeez Hayne
Chief Administrative Officer
$639k
8,733 shares
-100%
57Moderate
URBNsell 3
URBAN OUTFITTERS INC
Melanie Marein-Efron
Chief Financial Officer
$370k
5,036 shares
-23%
34Weak
URBNsell 2
URBAN OUTFITTERS INC
Azeez Hayne
Chief Administrative Officer
$378k
5,720 shares
-40%
64Notable
URBNsell 4
URBAN OUTFITTERS INC
Tricia D Smith
Global CEO Anthropologie Group
$324k
5,000 shares
-50%
45Moderate
URBNsell 310b5-1
URBAN OUTFITTERS INC
Richard A Hayne
CEO & Chairman of the Board
$1.7M
24,682 shares
-0%
37Weak
URBNsell 310b5-1
URBAN OUTFITTERS INC
Margaret Hayne
Co-President & CCO
$811k
11,518 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Richard A Hayne sold $3.1M of URBN | InsiderTell