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sellWeak cluster of 410b5-1 plan

Jane Cecil Morreau sold $809k of COCO

director at Vita Coco Company, Inc.. 15,000 shares at an average of $53.91, traded Feb 23, 2026, filed Feb 24, 2026.

Warning score
27
Value
$809k
15,000 shares
Holdings after
17,179
-47% from before
From 52-week low
+99%
low $27.00, close $53.62
From 52-week high
-9%
high $58.96, as of Feb 23, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $809k at market
    +22
  • Share of holdings sold
    Sold 47% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -6.4%, 3m +38.5%, 6m +15.1%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 9, 2026 · close 58.39
Since filing Feb 24, 2026: +5.7%SPY +14.2% · excess -8.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-26-000026, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Feb 23, 2026MOption exercise
Common Stock10b5-1
+5,000$10.18$51k22,179Feb 24, 2026
Feb 23, 2026MOption exercise
Common Stock10b5-1
+5,000$10.18$51k27,179Feb 24, 2026
Feb 23, 2026MOption exercise
Common Stock10b5-1
+5,000$10.18$51k32,179Feb 24, 2026
Feb 23, 2026SOpen-market sale
Common Stock10b5-1
-15,000$53.91$809k17,179Feb 24, 2026
Feb 23, 2026MOption exercise
Non-Qualified Stock Option (Right to Buy)derivative10b5-1
-5,000$0.00$040,500Feb 24, 2026
Feb 23, 2026MOption exercise
Non-Qualified Stock Option (Right to Buy)derivative10b5-1
-5,000$0.00$035,500Feb 24, 2026
Feb 23, 2026MOption exercise
Non-Qualified Stock Option (Right to Buy)derivative10b5-1
-5,000$0.00$030,500Feb 24, 2026

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$323k
3,900 shares
-1%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$12M
148,074 shares
-39%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.4M
30,000 shares
-34%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$15M
191,926 shares
-40%
34Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$604k
8,045 shares
-12%
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$302k
3,900 shares
-1%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.3M
30,000 shares
-34%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.4M
20,000 shares
-26%
34Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$599k
8,561 shares
-11%
21Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$134k
2,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jane Cecil Morreau sold $809k of COCO | InsiderTell