Ralph J Andretta sold $1.3M of BFH
President and CEO at BREAD FINANCIAL HOLDINGS, INC.. 15,000 shares at an average of $89.10, traded May 29, 2026, filed Jun 1, 2026.
Score components
- +25RoleCEO
- +25Trade size$1.3M at market
- 0Share of holdings soldSold 2.5% of holdings
- 0ClusterNo other insider selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001801850-26-000005, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| May 29, 2026 | SOpen-market sale Common Stock10b5-1 | -1,500 | $88.23 | $132k | 595,741 | Jun 1, 2026 |
| May 29, 2026 | SOpen-market sale Common Stock10b5-1 | -12,500 | $89.17 | $1.1M | 583,241 | Jun 1, 2026 |
| May 29, 2026 | SOpen-market sale Common Stock10b5-1 | -1,000 | $89.57 | $90k | 582,241 | Jun 1, 2026 |
Related signals
Other insiders at BREAD FINANCIAL HOLDINGS, INC. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 10Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | Dennis James McCarthy EVP, Chief Revenue Officer | $1,718 16 shares | +0% | |
| 39Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Praniti Lakhwara director | $297k 2,802 shares | -39% | |
| 25Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | John J. Fawcett director | $60k 698 shares | +7% | |
| 43Moderate | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Roger H Ballou director | $875k 9,687 shares | -24% | |
| 26Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | John J. Fawcett director | $63k 1,027 shares | +11% | |
| 25Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | John J. Fawcett director | $51k 1,000 shares | +18% | |
| 37Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Turtle Creek Asset Management Inc. owner | $1.6M 45,000 shares | -1% | |
| 37Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Turtle Creek Asset Management Inc. owner | $3.0M 90,000 shares | -2% | |
| 37Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Turtle Creek Asset Management Inc. owner | $2.8M 90,000 shares | -2% | |
| 37Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Turtle Creek Asset Management Inc. owner | $2.7M 90,000 shares | -2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.