Praniti Lakhwara sold $297k of BFH
director at BREAD FINANCIAL HOLDINGS, INC.. 2,802 shares at an average of $106.12, traded Jul 28, 2026, filed Jul 29, 2026.
Score components
- +15RoleDirector
- +14Trade size$297k at market
- +10Share of holdings soldSold 39% of holdings
- 0ClusterNo other insider selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0002026080-26-000004, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 28, 2026 | SOpen-market sale Common Stock | -2,802 | $106.12 | $297k | 4,458 | Jul 29, 2026 |
Related signals
Other insiders at BREAD FINANCIAL HOLDINGS, INC. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 10Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | Dennis James McCarthy EVP, Chief Revenue Officer | $1,718 16 shares | +0% | |
| 30Weak | BREAD FINANCIAL HOLDINGS, INC. | Ralph J Andretta President and CEO | $1.3M 15,000 shares | -3% | |
| 25Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | John J. Fawcett director | $60k 698 shares | +7% | |
| 43Moderate | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Roger H Ballou director | $875k 9,687 shares | -24% | |
| 26Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | John J. Fawcett director | $63k 1,027 shares | +11% | |
| 25Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | John J. Fawcett director | $51k 1,000 shares | +18% | |
| 35Weak | BFHbuy BREAD FINANCIAL HOLDINGS, INC. | John J. Fawcett director | $100k 2,000 shares | +58% | |
| 37Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Turtle Creek Asset Management Inc. owner | $1.6M 45,000 shares | -1% | |
| 37Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Turtle Creek Asset Management Inc. owner | $3.0M 90,000 shares | -2% | |
| 37Weak | BFHsell BREAD FINANCIAL HOLDINGS, INC. | Turtle Creek Asset Management Inc. owner | $2.8M 90,000 shares | -2% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.