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sellModerate cluster of 510b5-1 plan

Jonathan Burth sold $3.9M of COCO

Chief Operating Officer at Vita Coco Company, Inc.. 60,000 shares at an average of $65.00, traded Apr 29, 2026, filed May 1, 2026.

Warning score
45
Value
$3.9M
60,000 shares
Holdings after
57,910
-61% from before
From 52-week low
+112%
low $31.55, close $66.95
From 52-week high
0%
high $66.95, as of Apr 29, 2026

Score components

  • Role
    COO
    +20
  • Trade size
    $3.9M at market
    +25
  • Share of holdings sold
    Sold 61% of holdings
    +20
  • Cluster
    5 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m +12.6%, 3m -1.2%, 6m -.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

COCOOct 13, 2026 · close 57.61
Since filing May 1, 2026: -13.7%SPY +8.5% · excess -22.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001482981-26-000124, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Apr 29, 2026MOption exercise
Common Stock10b5-1
+20,000$10.18$204k77,910May 1, 2026
Apr 29, 2026SOpen-market sale
Common Stock10b5-1
-20,000$65.00$1.3M77,910May 1, 2026
Apr 29, 2026MOption exercise
Common Stock10b5-1
+20,000$10.18$204k97,910May 1, 2026
Apr 29, 2026SOpen-market sale
Common Stock10b5-1
-20,000$62.50$1.3M57,910May 1, 2026
Apr 30, 2026MOption exercise
Common Stock10b5-1
+20,000$10.18$204k77,910May 1, 2026
Apr 30, 2026SOpen-market sale
Common Stock10b5-1
-20,000$67.50$1.4M57,910May 1, 2026
Apr 29, 2026MOption exercise
Non-Qualified Stock Option (Right to Buy)derivative10b5-1
-20,000$0.00$0113,575May 1, 2026
Apr 29, 2026MOption exercise
Non-Qualified Stock Option (Right to Buy)derivative10b5-1
-20,000$0.00$093,575May 1, 2026
Apr 30, 2026MOption exercise
Non-Qualified Stock Option (Right to Buy)derivative10b5-1
-20,000$0.00$073,575May 1, 2026

Related signals

Other insiders at Vita Coco Company, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$323k
3,900 shares
-1%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$12M
148,074 shares
-39%
35Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.4M
30,000 shares
-34%
45Moderate
COCOsell 410b5-1
Vita Coco Company, Inc.
Ira Liran
director
$15M
191,926 shares
-40%
34Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$604k
8,045 shares
-12%
24Weak
COCOsell 310b5-1
Vita Coco Company, Inc.
Kenneth Sadowsky
director
$302k
3,900 shares
-1%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$2.3M
30,000 shares
-34%
35Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Jonathan Burth
Chief Operating Officer
$1.4M
20,000 shares
-26%
34Weak
COCOsell 510b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$599k
8,561 shares
-11%
21Weak
COCOsell 410b5-1
Vita Coco Company, Inc.
Charles van Es
Chief Commercial Officer
$134k
2,000 shares
-3%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.