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sellWeak cluster of 310b5-1 plan

Mark D Walker sold $3,816 of DRCT

Chairman and CEO at Direct Digital Holdings, Inc.. 1,363 shares at an average of $2.80, traded Jun 12, 2026, filed Jun 29, 2026.

Warning score
35
Value
$3,816
1,363 shares
Holdings after
0
-100% from before
From 52-week low
+27%
low $2.38, close $3.03
From 52-week high
-98%
high $140.80, as of Jun 12, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $4k at market
    0
  • Share of holdings sold
    Sold 100% of holdings
    +20
  • Cluster
    3 insiders selling within 14 days
    +15
  • Role exit
    The filing reports the insider leaving
    +10
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DRCTOct 12, 2026 · close 0.35
Since filing Jun 29, 2026: -86.7%SPY +5.3% · excess -92.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001896664-26-000002, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 24, 2026MOption exercise
Class A Common Stock, par value $0.001 per share10b5-1
+204--204Jun 29, 2026
Jan 24, 2026FTax withholding
Class A Common Stock, par value $0.001 per share10b5-1
-61$16.48$1,005143Jun 29, 2026
Mar 20, 2026MOption exercise
Class A Common Stock, par value $0.001 per share10b5-1
+45--188Jun 29, 2026
Mar 20, 2026FTax withholding
Class A Common Stock, par value $0.001 per share10b5-1
-14$3.52$49174Jun 29, 2026
Apr 1, 2026MOption exercise
Class A Common Stock, par value $0.001 per share10b5-1
+67--241Jun 29, 2026
Apr 1, 2026FTax withholding
Class A Common Stock, par value $0.001 per share10b5-1
-20$3.29$66221Jun 29, 2026
Jun 12, 2026SOpen-market sale
Class A Common Stock, par value $0.001 per shareindirect: By AJN Energy & Transport Ventures, LLC10b5-1
-1,363$2.80$3,8160Jun 29, 2026
Jan 24, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-204$0.00$00Jun 29, 2026
Mar 20, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-45$0.00$00Jun 29, 2026
Mar 24, 2026AGrant or award
Employee Stock Options (right to buy)derivative10b5-1
+8,750$0.00$08,750Jun 29, 2026
Apr 1, 2026MOption exercise
Restricted Stock Unitsderivative10b5-1
-67$0.00$0136Jun 29, 2026

Related signals

Other insiders at Direct Digital Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
30Weak
DRCTsell
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$4,316
2,136 shares
-21%
20Weak
DRCTsell 3
Direct Digital Holdings, Inc.
Richard Cohen
director
$298
101 shares
-18%
20Weak
DRCTsell 3
Direct Digital Holdings, Inc.
Antoinette Renee Leatherberry
director
$265
90 shares
-15%
20Weak
DRCTsell
Direct Digital Holdings, Inc.
Mistelle Locke
director
$500
132 shares
-61%
44Moderate
DRCTsell 2
Direct Digital Holdings, Inc.
W Keith Smith
President
$47k
171,242 shares
-27%
60Notable
DRCTsell 2
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$62k
272,500 shares
-100%
50Moderate
DRCTsell
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$28k
69,682 shares
-312%
28Weak
DRCTsell 210b5-1
Direct Digital Holdings, Inc.
W Keith Smith
President
$17k
32,750 shares
-54%
23Weak
DRCTsell 210b5-1
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$19k
37,772 shares
-44%
18Weak
DRCTsell 210b5-1
Direct Digital Holdings, Inc.
W Keith Smith
President
$23k
44,242 shares
-42%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Mark D Walker sold $3,816 of DRCT | InsiderTell