Insider · CIK 0001203452
W Keith Smith
presidentofficerdirectorowner
Files at DRCT (Direct Digital Holdings, Inc.). First filing Nov 19, 2024, latest Nov 17, 2025.
W Keith Smith files SEC Form 4 as president, director and 10% owner at DRCT (Direct Digital Holdings, Inc.). Since Nov 19, 2024, W Keith Smith has reported 0 open-market buys worth $0 and 10 open-market sells worth $232k, the latest filed on Nov 17, 2025.
A track record needs three past buys with six months of prices behind them; W Keith Smith has 0, so none is measured yet.
The newest scored trade: sold $47k of DRCT on Nov 13, 2025, filed Nov 17, 2025, scored 44 (moderate). In the last 12 months: 0 buys worth $0 and 1 sell worth $47k.
Track record
Not enough history
Fewer than three past buys with six months of prices.
Median 6-month excess
-
after past buys, n = 0
Hit rate
-
past buys that beat the index over 6 months
Open-market trades
0 / 10
$0 bought, $232k sold
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
DRCT: Direct Digital Holdings, Inc.
DRCTOct 9, 2026 · close 0.41
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 44Moderate | Direct Digital Holdings, Inc. | $47k 171,242 shares | -27% | +44% from low-95% from high | |
| 28Weak | Direct Digital Holdings, Inc. | $17k 32,750 shares | -54% | +20% from low-90% from high | |
| 18Weak | Direct Digital Holdings, Inc. | $23k 44,242 shares | -42% | +16% from low-90% from high | |
| 23Weak | Direct Digital Holdings, Inc. | $27k 51,132 shares | -33% | +20% from low-90% from high | |
| 13Weak | Direct Digital Holdings, Inc. | $16k 28,576 shares | -15% | +25% from low-90% from high | |
| 28Weak | Direct Digital Holdings, Inc. | $31k 40,449 shares | -100% | - | |
| 18Weak | Direct Digital Holdings, Inc. | $25k 31,762 shares | -44% | - | |
| 13Weak | Direct Digital Holdings, Inc. | $19k 23,953 shares | -25% | - | |
| 23Weak | Direct Digital Holdings, Inc. | $28k 34,558 shares | -26% | - | |
| 28Weak | Direct Digital Holdings, Inc. | $563 313 shares | -0% | - |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Mar 12, 2025 | DRCT Direct Digital Holdings, Inc. | 173,185 1.00% of outstanding | $166k | Mar 12, 2025 | none |
| Nov 15, 2024 | DRCT Direct Digital Holdings, Inc. | 208,013 1.42% of outstanding | $401k | Nov 15, 2024 | none |
Transactions
The newest 50 of 54 rows this insider has filed.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | MOption exercise Class A Common Stock, par value $0.001 per share | +204 | - | - | 505 | Jun 29, 2026 |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | FTax withholding Class A Common Stock, par value $0.001 per share | -61 | $16.48 | $1,005 | 444 | Jun 29, 2026 |
| Mar 20, 2026 | DRCT Direct Digital Holdings, Inc. | MOption exercise Class A Common Stock, par value $0.001 per share | +45 | - | - | 489 | Jun 29, 2026 |
| Mar 20, 2026 | DRCT Direct Digital Holdings, Inc. | FTax withholding Class A Common Stock, par value $0.001 per share | -14 | $3.52 | $49 | 475 | Jun 29, 2026 |
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | MOption exercise Class A Common Stock, par value $0.001 per share | +67 | - | - | 542 | Jun 29, 2026 |
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | MOption exercise Class A Common Stock, par value $0.001 per share | -20 | $3.29 | $66 | 522 | Jun 29, 2026 |
| Jan 24, 2026 | DRCT Direct Digital Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -204 | $0.00 | $0 | 0 | Jun 29, 2026 |
| Mar 20, 2026 | DRCT Direct Digital Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -45 | $0.00 | $0 | 0 | Jun 29, 2026 |
| Mar 24, 2026 | DRCT Direct Digital Holdings, Inc. | AGrant or award Employee Stock Options (right to buy)derivative | +8,750 | $0.00 | $0 | 8,750 | Jun 29, 2026 |
| Apr 1, 2026 | DRCT Direct Digital Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -67 | $0.00 | $0 | 136 | Jun 29, 2026 |
| Nov 13, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC | -71,242 | $0.37 | $26k | 557,058 | Nov 17, 2025 |
| Nov 14, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC | -100,000 | $0.21 | $21k | 457,058 | Nov 17, 2025 |
| Sep 11, 2025 | DRCT Direct Digital Holdings, Inc. | CConversion Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC | +600,000 | - | - | 628,300 | Oct 2, 2025 |
| Sep 11, 2025 | DRCT Direct Digital Holdings, Inc. | CConversion Class A Common Units of Direct Digital Holdings LLCderivativeindirect: By Direct Digital Management, LLC | -600,000 | $0.00 | $0 | 4,594,000 | Oct 2, 2025 |
| Jul 24, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -15,800 | $0.53 | $8,374 | 45,250 | Jul 28, 2025 |
| Jul 25, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -8,900 | $0.53 | $4,717 | 36,350 | Jul 28, 2025 |
| Jul 28, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -8,050 | $0.54 | $4,347 | 28,300 | Jul 28, 2025 |
| Jul 21, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -16,987 | $0.52 | $8,833 | 88,305 | Jul 23, 2025 |
| Jul 22, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -15,321 | $0.51 | $7,814 | 72,984 | Jul 23, 2025 |
| Jul 23, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -11,934 | $0.51 | $6,086 | 61,050 | Jul 23, 2025 |
| Jul 16, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -11,694 | $0.53 | $6,198 | 144,730 | Jul 18, 2025 |
| Jul 17, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -19,950 | $0.52 | $10k | 124,780 | Jul 18, 2025 |
| Jul 18, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -19,488 | $0.51 | $9,939 | 105,292 | Jul 18, 2025 |
| Jul 14, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -20,476 | $0.55 | $11k | 164,524 | Jul 16, 2025 |
| Jul 15, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -8,100 | $0.54 | $4,374 | 156,424 | Jul 16, 2025 |
| Jun 18, 2025 | DRCT Direct Digital Holdings, Inc. | CConversion Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC | +185,000 | - | - | 185,000 | Jun 20, 2025 |
| Jun 18, 2025 | DRCT Direct Digital Holdings, Inc. | CConversion Class A Common Units of Direct Digital Holdings LLCderivativeindirect: By Direct Digital Management, LLC | -185,000 | $0.00 | $0 | 5,194,000 | Jun 20, 2025 |
| Jun 10, 2025 | DRCT Direct Digital Holdings, Inc. | MOption exercise Class A Common Stock, par value $0.001 per share | +20,300 | - | - | 71,314 | Jun 12, 2025 |
| Jun 10, 2025 | DRCT Direct Digital Holdings, Inc. | FTax withholding Class A Common Stock, par value $0.001 per share | -4,944 | $0.56 | $2,769 | 66,370 | Jun 12, 2025 |
| Jun 10, 2025 | DRCT Direct Digital Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative | -20,300 | $0.00 | $0 | 0 | Jun 12, 2025 |
| Apr 1, 2025 | DRCT Direct Digital Holdings, Inc. | AGrant or award Restricted Stock Unitsderivative | +45,000 | $0.00 | $0 | 45,000 | Apr 4, 2025 |
| Apr 1, 2025 | DRCT Direct Digital Holdings, Inc. | AGrant or award Employee Stock Options (right to buy)derivative | +45,000 | $0.00 | $0 | 45,000 | Apr 4, 2025 |
| Mar 20, 2025 | DRCT Direct Digital Holdings, Inc. | MOption exercise Class A Common Stock, par value $0.001 per share10b5-1 | +9,970 | - | - | 53,971 | Mar 27, 2025 |
| Mar 20, 2025 | DRCT Direct Digital Holdings, Inc. | FTax withholding Class A Common Stock, par value $0.001 per share10b5-1 | -2,957 | $0.79 | $2,336 | 51,014 | Mar 27, 2025 |
| Mar 25, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -7,700 | $0.76 | $5,852 | 32,749 | Mar 27, 2025 |
| Mar 26, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -20,563 | $0.78 | $16k | 12,186 | Mar 27, 2025 |
| Mar 27, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -12,186 | $0.78 | $9,505 | 0 | Mar 27, 2025 |
| Mar 20, 2025 | DRCT Direct Digital Holdings, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -9,970 | $0.00 | $0 | 9,970 | Mar 27, 2025 |
| Mar 20, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -15,631 | $0.79 | $12k | 56,580 | Mar 24, 2025 |
| Mar 21, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -5,831 | $0.76 | $4,432 | 50,749 | Mar 24, 2025 |
| Mar 24, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -10,300 | $0.76 | $7,828 | 40,449 | Mar 24, 2025 |
| Mar 17, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -8,657 | $0.73 | $6,320 | 87,507 | Mar 19, 2025 |
| Mar 18, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -5,125 | $0.80 | $4,100 | 82,382 | Mar 19, 2025 |
| Mar 19, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -10,171 | $0.80 | $8,137 | 72,211 | Mar 19, 2025 |
| Mar 12, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -14,881 | $0.83 | $12k | 115,841 | Mar 17, 2025 |
| Mar 13, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -3,803 | $0.81 | $3,080 | 112,038 | Mar 17, 2025 |
| Mar 14, 2025 | DRCT Direct Digital Holdings, Inc. | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -15,874 | $0.77 | $12k | 96,164 | Mar 17, 2025 |
| Jan 24, 2025 | DRCT Direct Digital Holdings, Inc. | AGrant or award Restricted Stock Unitsderivative | +45,000 | $0.00 | $0 | 45,000 | Jan 28, 2025 |
| Jan 24, 2025 | DRCT Direct Digital Holdings, Inc. | AGrant or award Employee Stock Options (right to buy)derivative | +45,000 | $0.00 | $0 | 45,000 | Jan 28, 2025 |
| Dec 13, 2024 | DRCT Direct Digital Holdings, Inc. | DDisposition to issuer Class A Common Stock, par value $0.001 per share | -25,435 | - | - | 51,543 | Jan 15, 2025 |
50 of 54 rows shown.
Questions about W Keith Smith
Answered from the filings on this page, as of the latest one.
Is W Keith Smith buying or selling?
In the last 12 months W Keith Smith reported 0 open-market buys worth $0 and 1 open-market sell worth $47k on SEC Form 4; the latest was sold $47k of DRCT on Nov 13, 2025. Grants, option exercises and tax withholding are not counted.
How did W Keith Smith's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and W Keith Smith has 0.
Where does W Keith Smith file Form 4?
W Keith Smith has filed Form 4 at DRCT (Direct Digital Holdings, Inc.) as President. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.