W Keith Smith sold $27k of DRCT
President at Direct Digital Holdings, Inc.. 51,132 shares at an average of $0.52, traded Jul 16, 2025, filed Jul 18, 2025.
Score components
- +20RolePresident
- +5Trade size$27k at market
- +10Share of holdings soldSold 33% of holdings
- +8Cluster2 insiders selling within 14 days
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -23.1%, 3m -38.1%, 6m -94.1%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001880613-25-000068, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Jul 16, 2025 | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -11,694 | $0.53 | $6,198 | 144,730 | Jul 18, 2025 |
| Jul 17, 2025 | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -19,950 | $0.52 | $10k | 124,780 | Jul 18, 2025 |
| Jul 18, 2025 | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -19,488 | $0.51 | $9,939 | 105,292 | Jul 18, 2025 |
Related signals
Other insiders at Direct Digital Holdings, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 30Weak | DRCTsell Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $4,316 2,136 shares | -21% | |
| 20Weak | Direct Digital Holdings, Inc. | Richard Cohen director | $298 101 shares | -18% | |
| 20Weak | Direct Digital Holdings, Inc. | Antoinette Renee Leatherberry director | $265 90 shares | -15% | |
| 35Weak | Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $3,816 1,363 shares | -100% | |
| 20Weak | DRCTsell Direct Digital Holdings, Inc. | Mistelle Locke director | $500 132 shares | -61% | |
| 44Moderate | Direct Digital Holdings, Inc. | W Keith Smith President | $47k 171,242 shares | -27% | |
| 60Notable | Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $62k 272,500 shares | -100% | |
| 50Moderate | DRCTsell Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $28k 69,682 shares | -312% | |
| 28Weak | Direct Digital Holdings, Inc. | W Keith Smith President | $17k 32,750 shares | -54% | |
| 23Weak | Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $19k 37,772 shares | -44% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.