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sellWeak cluster of 2

W Keith Smith sold $563 of DRCT

President at Direct Digital Holdings, Inc.. 313 shares at an average of $1.80, traded Nov 15, 2024, filed Nov 19, 2024.

Warning score
28
Value
$563
313 shares
Holdings after
76,978
-0% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    President
    +20
  • Trade size
    $563 at market
    0
  • Share of holdings sold
    Sold 0.4% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

This signal so far: 1m -58.7%, 3m -19.7%, 6m -65.6%.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

DRCTOct 12, 2026 · close 0.35
Since filing Nov 19, 2024: -99.9%SPY +34.9% · excess -134.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-24-048454, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 15, 2024SOpen-market sale
Class A Common Stock
-313$1.80$56376,978Nov 19, 2024

Related signals

Other insiders at Direct Digital Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
30Weak
DRCTsell
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$4,316
2,136 shares
-21%
20Weak
DRCTsell 3
Direct Digital Holdings, Inc.
Richard Cohen
director
$298
101 shares
-18%
20Weak
DRCTsell 3
Direct Digital Holdings, Inc.
Antoinette Renee Leatherberry
director
$265
90 shares
-15%
35Weak
DRCTsell 310b5-1
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$3,816
1,363 shares
-100%
20Weak
DRCTsell
Direct Digital Holdings, Inc.
Mistelle Locke
director
$500
132 shares
-61%
44Moderate
DRCTsell 2
Direct Digital Holdings, Inc.
W Keith Smith
President
$47k
171,242 shares
-27%
60Notable
DRCTsell 2
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$62k
272,500 shares
-100%
50Moderate
DRCTsell
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$28k
69,682 shares
-312%
28Weak
DRCTsell 210b5-1
Direct Digital Holdings, Inc.
W Keith Smith
President
$17k
32,750 shares
-54%
23Weak
DRCTsell 210b5-1
Direct Digital Holdings, Inc.
Mark D Walker
Chairman and CEO
$19k
37,772 shares
-44%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

W Keith Smith sold $563 of DRCT | InsiderTell