W Keith Smith sold $31k of DRCT
President at Direct Digital Holdings, Inc.. 40,449 shares at an average of $0.78, traded Mar 25, 2025, filed Mar 27, 2025.
Score components
- +20RolePresident
- +5Trade size$31k at market
- +20Share of holdings soldSold 100% of holdings
- +8Cluster2 insiders selling within 14 days
- +10Role exitThe filing reports the insider leaving
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
This signal so far: 1m -49.4%, 3m -58.1%, 6m -72.9%.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001628280-25-015294, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Mar 20, 2025 | MOption exercise Class A Common Stock, par value $0.001 per share10b5-1 | +9,970 | - | - | 53,971 | Mar 27, 2025 |
| Mar 20, 2025 | FTax withholding Class A Common Stock, par value $0.001 per share10b5-1 | -2,957 | $0.79 | $2,336 | 51,014 | Mar 27, 2025 |
| Mar 25, 2025 | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -7,700 | $0.76 | $5,852 | 32,749 | Mar 27, 2025 |
| Mar 26, 2025 | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -20,563 | $0.78 | $16k | 12,186 | Mar 27, 2025 |
| Mar 27, 2025 | SOpen-market sale Class A Common Stock, par value $0.001 per shareindirect: By SKW Financial LLC10b5-1 | -12,186 | $0.78 | $9,505 | 0 | Mar 27, 2025 |
| Mar 20, 2025 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -9,970 | $0.00 | $0 | 9,970 | Mar 27, 2025 |
Related signals
Other insiders at Direct Digital Holdings, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 30Weak | DRCTsell Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $4,316 2,136 shares | -21% | |
| 20Weak | Direct Digital Holdings, Inc. | Richard Cohen director | $298 101 shares | -18% | |
| 20Weak | Direct Digital Holdings, Inc. | Antoinette Renee Leatherberry director | $265 90 shares | -15% | |
| 35Weak | Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $3,816 1,363 shares | -100% | |
| 20Weak | DRCTsell Direct Digital Holdings, Inc. | Mistelle Locke director | $500 132 shares | -61% | |
| 44Moderate | Direct Digital Holdings, Inc. | W Keith Smith President | $47k 171,242 shares | -27% | |
| 60Notable | Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $62k 272,500 shares | -100% | |
| 50Moderate | DRCTsell Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $28k 69,682 shares | -312% | |
| 28Weak | Direct Digital Holdings, Inc. | W Keith Smith President | $17k 32,750 shares | -54% | |
| 23Weak | Direct Digital Holdings, Inc. | Mark D Walker Chairman and CEO | $19k 37,772 shares | -44% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.