Skip to content
sellModerate cluster of 310b5-1 plan

Robert J Mylod Jr sold $1.0M of BKNG

director at Booking Holdings Inc.. 5,000 shares at an average of $200.00, traded Jul 29, 2026, filed Jul 30, 2026.

Warning score
40
Value
$1.0M
5,000 shares
Holdings after
16,000
-24% from before
From 52-week low
+31%
low $153.37, close $200.82
From 52-week high
-11%
high $226.37, as of Jul 29, 2026

Score components

  • Role
    Director
    +15
  • Trade size
    $1.0M at market
    +25
  • Share of holdings sold
    Sold 24% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 9, 2026 · close 160.34
Since filing Jul 30, 2026: -16.8%SPY +5.2% · excess -22.0%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001214607-26-000012, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 29, 2026SOpen-market sale
Common Stockindirect: By Annox Capital, LLC10b5-1
-5,000$200.00$1.0M16,000Jul 30, 2026

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
52Moderate
BKNGsell 410b5-1
Booking Holdings Inc.
Ewout L Steenbergen
CHIEF FINANCIAL OFFICER
$4.2M
20,000 shares
-25%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Robert J Mylod Jr sold $1.0M of BKNG | InsiderTell