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sellModerate cluster of 410b5-1 plan

Ewout L Steenbergen sold $4.2M of BKNG

CHIEF FINANCIAL OFFICER at Booking Holdings Inc.. 20,000 shares at an average of $211.03, traded Aug 12, 2026, filed Aug 13, 2026.

Warning score
52
Value
$4.2M
20,000 shares
Holdings after
59,794
-25% from before
From 52-week low
+38%
low $153.37, close $211.75
From 52-week high
-6%
high $226.37, as of Aug 12, 2026

Score components

  • Role
    CFO
    +22
  • Trade size
    $4.2M at market
    +25
  • Share of holdings sold
    Sold 25% of holdings
    +10
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

BKNGOct 13, 2026 · close 157.51
Since filing Aug 13, 2026: -26.0%SPY +0.3% · excess -26.3%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001574918-26-000006, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 12, 2026SOpen-market sale
Common Stock10b5-1
-860$208.65$179k78,934Aug 13, 2026
Aug 12, 2026SOpen-market sale
Common Stock10b5-1
-4,890$209.67$1.0M74,044Aug 13, 2026
Aug 12, 2026SOpen-market sale
Common Stock10b5-1
-3,899$210.80$822k70,145Aug 13, 2026
Aug 12, 2026SOpen-market sale
Common Stock10b5-1
-8,461$211.82$1.8M61,684Aug 13, 2026
Aug 12, 2026SOpen-market sale
Common Stock10b5-1
-1,890$212.54$402k59,794Aug 13, 2026

Related signals

Other insiders at Booking Holdings Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
16Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$260k
1,500 shares
-2%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$200k
1,000 shares
-7%
30Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Paulo Pisano
CHIEF HUMAN RESOURCES OFFICER
$610k
3,000 shares
-4%
40Moderate
BKNGsell 510b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
50,050 shares
-12%
19Weak
BKNGsell 510b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$79k
375 shares
-2%
22Weak
BKNGsell 410b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$207k
1,000 shares
-6%
40Moderate
BKNGsell 310b5-1
Booking Holdings Inc.
Robert J Mylod Jr
director
$1.0M
5,000 shares
-24%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-6%
25Weak
BKNGsell10b5-1
Booking Holdings Inc.
Peter J Millones
EXECUTIVE VP, GENERAL COUNSEL
$10M
62,500 shares
-13%
15Weak
BKNGsell 210b5-1
Booking Holdings Inc.
Vanessa Ames Wittman
director
$216k
1,125 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Ewout L Steenbergen sold $4.2M of BKNG | InsiderTell