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sellWeak cluster of 210b5-1 plan

Kevin Holleran sold $766k of HAYW

President and CEO at Hayward Holdings, Inc.. 50,000 shares at an average of $15.31, traded Aug 3, 2026, filed Aug 4, 2026.

Warning score
20
Value
$766k
50,000 shares
Holdings after
701,234
-7% from before
From 52-week low
+18%
low $13.08, close $15.48
From 52-week high
-11%
high $17.31, as of Aug 3, 2026

Score components

  • Role
    CEO
    +25
  • Trade size
    $766k at market
    +22
  • Share of holdings sold
    Sold 6.7% of holdings
    0
  • Cluster
    2 insiders selling within 14 days
    +8
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

HAYWOct 12, 2026 · close 11.52
Since filing Aug 4, 2026: -28.4%SPY +1.1% · excess -29.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001851021-26-000020, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Aug 3, 2026MOption exercise
Common Stock10b5-1
+50,000$1.40$70k751,234Aug 4, 2026
Aug 3, 2026SOpen-market sale
Common Stock10b5-1
-50,000$15.31$766k701,234Aug 4, 2026
Aug 3, 2026MOption exercise
Stock Options (Right to Buy)derivative10b5-1
-50,000$0.00$01,980,236Aug 4, 2026

Related signals

Other insiders at Hayward Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
15Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$620k
50,000 shares
-11%
9Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$45k
3,500 shares
-2%
19Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$692k
50,000 shares
-7%
10Weak
HAYWsell 210b5-1
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$53k
3,500 shares
-2%
30Weak
HAYWsell 2
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$53k
3,500 shares
-2%
20Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$2.9M
170,000 shares
-23%
11Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$722k
52,389 shares
-7%
12Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$764k
52,389 shares
-7%
20Weak
HAYWbuy
Hayward Holdings, Inc.
Susan M. Canning
SVP, CLO, Corporate Secretary
$29k
2,242 shares
+2%
11Weak
HAYWsell10b5-1
Hayward Holdings, Inc.
Kevin Holleran
President and CEO
$703k
52,389 shares
-7%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Kevin Holleran sold $766k of HAYW | InsiderTell