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sellWeak cluster of 210b5-1 plan

Jennifer Catherine Hartnett sold $2.0M of ELF

Chief Commercial Officer at e.l.f. Beauty, Inc.. 25,357 shares at an average of $80.00, traded Jul 1, 2026, filed Jul 2, 2026.

Warning score
38
Value
$2.0M
25,357 shares
Holdings after
28,699
-47% from before
From 52-week low
+59%
low $49.57, close $78.75
From 52-week high
-46%
high $146.67, as of Jul 1, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $2.0M at market
    +25
  • Share of holdings sold
    Sold 47% of holdings
    +10
  • Cluster
    2 insiders selling within 14 days
    +8
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

ELFOct 9, 2026 · close 109.23
Since filing Jul 2, 2026: +42.9%SPY +4.7% · excess +38.2%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001610717-26-000318, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 1, 2026SOpen-market sale
Common Stock, $0.01 par value10b5-1
-25,357$80.00$2.0M28,699Jul 2, 2026

Related signals

Other insiders at e.l.f. Beauty, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
ELFsell10b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$4.9M
47,000 shares
-26%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Mandy J Fields
See Remarks
$1.7M
16,065 shares
-15%
3Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$22k
200 shares
-0%
29Weak
ELFsell 310b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$606k
5,512 shares
-4%
22Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Joshua Allen Franks
SVP, Operations
$572k
5,718 shares
-4%
40Moderate
ELFsell 3
e.l.f. Beauty, Inc.
Lauren Cooks Levitan
director
$96k
1,034 shares
-9%
28Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Kory Marchisotto
See Remarks
$1.1M
12,173 shares
-7%
33Weak
ELFsell 210b5-1
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$3.9M
50,164 shares
-31%
68Notable
ELFsell 7
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$822k
15,829 shares
-10%
55Moderate
ELFsell 7
e.l.f. Beauty, Inc.
Tarang Amin
Chief Executive Officer
$361k
7,000 shares
-5%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Jennifer Catherine Hartnett sold $2.0M of ELF | InsiderTell