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sellWeak cluster of 310b5-1 plan

Casey O'Connor sold $197k of SFIX

Chief Legal Officer at Stitch Fix, Inc.. 50,000 shares at an average of $3.93, traded Jul 16, 2026, filed Jul 20, 2026.

Warning score
27
Value
$197k
50,000 shares
Holdings after
429,618
-10% from before
From 52-week low
+29%
low $3.06, close $3.94
From 52-week high
-32%
high $5.83, as of Jul 16, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $197k at market
    +12
  • Share of holdings sold
    Sold 10% of holdings
    +5
  • Cluster
    3 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SFIXOct 9, 2026 · close 2.84
Since filing Jul 20, 2026: -27.4%SPY +5.1% · excess -32.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-26-048858, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jul 16, 2026SOpen-market sale
Class A Common Stock10b5-1
-50,000$3.93$197k429,618Jul 20, 2026

Related signals

Other insiders at Stitch Fix, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$286k
70,000 shares
-7%
1Weak
SFIXsell 210b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$263k
70,000 shares
-7%
8Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$265k
70,000 shares
-7%
8Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$253k
70,000 shares
-6%
30Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
David Aufderhaar
Chief Financial Officer
$257k
67,960 shares
-6%
8Weak
SFIXsell 310b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$265k
70,000 shares
-6%
2Weak
SFIXsell 210b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$310k
70,011 shares
-6%
5Weak
SFIXsell 210b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$451k
100,000 shares
-9%
2Weak
SFIXsell 210b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$282k
70,000 shares
-6%
0Weak
SFIXsell10b5-1
Stitch Fix, Inc.
Anthony Bacos
Chief Prod/Technology Officer
$290k
70,000 shares
-6%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Casey O'Connor sold $197k of SFIX | InsiderTell