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sellWeak10b5-1 plan

Carolyn L. O'Boyle sold $35k of SAM

Chief People Officer at BOSTON BEER CO INC. 102 shares at an average of $344.83, traded Jan 2, 2024, filed Jan 3, 2024.

Warning score
1
Value
$35k
102 shares
Holdings after
2,732
-4% from before
From 52-week low
+13%
low $299.76, close $339.41
From 52-week high
-19%
high $417.00, as of Jan 2, 2024

Score components

  • Role
    Officer
    +15
  • Trade size
    $35k at market
    +6
  • Share of holdings sold
    Sold 3.6% of holdings
    0
  • Cluster
    No other insider selling within 14 days
    0
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

SAMOct 9, 2026 · close 170.51
Since filing Jan 3, 2024: -48.5%SPY +71.4% · excess -119.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001562180-24-000076, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Jan 2, 2024SOpen-market sale
Class A Common10b5-1
-102$344.83$35k2,732Jan 3, 2024

Related signals

Other insiders at BOSTON BEER CO INC and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
25Weak
SAMsell
BOSTON BEER CO INC
Michael Spillane
President and CEO
$642k
3,120 shares
-22%
26Weak
SAMsell
BOSTON BEER CO INC
Annette N Fritsch
VP of Product Design and R&D
$132k
600 shares
-6%
42Moderate
SAMsell
BOSTON BEER CO INC
Jean Michel Valette
director
$800k
3,500 shares
-24%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$19k
62 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$20k
62 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$18k
62 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$18k
62 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$17k
63 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$17k
63 shares
-1%
0Weak
SAMsell10b5-1
BOSTON BEER CO INC
Carolyn L. O'Boyle
Chief People Officer
$31k
101 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Carolyn L. O'Boyle sold $35k of SAM | InsiderTell