Insider · CIK 0001829989
Keith Cramer
Files at MAX (MediaAlpha, Inc.). First filing Aug 12, 2025, latest Sep 16, 2026.
In brief
Keith Cramer files SEC Form 4 as officer at MAX (MediaAlpha, Inc.). Since Aug 12, 2025, Keith Cramer has reported 0 open-market buys worth $0 and 11 open-market sells worth $1.5M, the latest filed on Sep 16, 2026.
A track record needs three past buys with six months of prices behind them; Keith Cramer has 0, so none is measured yet.
The newest scored trade: sold $149k of MAX on Sep 15, 2026, filed Sep 16, 2026, scored 21 (weak), under a 10b5-1 plan. In the last 12 months: 0 buys worth $0 and 10 sells worth $1.2M.
Where the trades landed
Last year at the company this insider has traded most, with each buy and sell on the bar it happened.
MAX: MediaAlpha, Inc.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value. Click a marked bar to open the signal.Charts by TradingView Lightweight Charts™
Signals
This insider’s open-market buys and sells, scored.
| Score | Company | Value | Holdings | Price context | Filed |
|---|---|---|---|---|---|
| 21Weak | MediaAlpha, Inc. | $149k 13,000 shares | -5% | +60% from low-20% from high | |
| 6Weak | MediaAlpha, Inc. | $166k 13,000 shares | -5% | +77% from low-11% from high | |
| 22Weak | MediaAlpha, Inc. | $184k 13,000 shares | -5% | +98% from low0% from high | |
| 20Weak | MediaAlpha, Inc. | $123k 13,000 shares | -4% | +37% from low-28% from high | |
| 5Weak | MediaAlpha, Inc. | $105k 13,000 shares | -4% | +12% from low-41% from high | |
| 20Weak | MediaAlpha, Inc. | $97k 10,000 shares | -3% | +35% from low-29% from high | |
| 20Weak | MediaAlpha, Inc. | $99k 10,000 shares | -3% | +35% from low-30% from high | |
| 3Weak | MediaAlpha, Inc. | $72k 10,000 shares | -5% | +2% from low-47% from high | |
| 20Weak | MediaAlpha, Inc. | $114k 10,000 shares | -5% | +55% from low-16% from high | |
| 21Weak | MediaAlpha, Inc. | $128k 10,000 shares | -5% | +70% from low-7% from high | |
| 42Moderate | MediaAlpha, Inc. | $298k 29,669 shares | -15% | +46% from low-47% from high |
Planned sales
Form 144 notices this insider filed before selling restricted or control stock, newest first.
| Filed | Company | Shares | Value | Sale date | Past 3 months |
|---|---|---|---|---|---|
| Sep 15, 2026 | MAX MediaAlpha, Inc. | 13,000 0.02% of outstanding | $149k | Sep 15, 2026 | $474k |
| Jun 15, 2026 | MAX MediaAlpha, Inc. | 39,000 0.07% of outstanding | $369k | Jun 15, 2026 | $300k |
| Mar 16, 2026 | MAX MediaAlpha, Inc. | 33,000 0.06% of outstanding | $327k | Mar 16, 2026 | $185k |
| Dec 15, 2025 | MAX MediaAlpha, Inc. | 30,000 0.05% of outstanding | $385k | Dec 15, 2025 | none |
| Aug 8, 2025 | MAX MediaAlpha, Inc. | 40,400 0.07% of outstanding | $457k | Aug 8, 2025 | none |
Transactions
The newest 50 of 54 rows this insider has filed.
| Date | Company | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|---|
| Sep 15, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,000 | $11.49 | $149k | 251,303 | 27 d ago |
| Aug 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock10b5-1 | +5,303 | $0.00 | $0 | 272,831 | Aug 17, 2026 |
| Aug 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock10b5-1 | +4,472 | $0.00 | $0 | 277,303 | Aug 17, 2026 |
| Aug 17, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,000 | $12.76 | $166k | 264,303 | Aug 17, 2026 |
| Aug 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -5,303 | $0.00 | $0 | 10,607 | Aug 17, 2026 |
| Aug 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -4,472 | $0.00 | $0 | 26,832 | Aug 17, 2026 |
| Jul 15, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,000 | $14.19 | $184k | 267,528 | Jul 15, 2026 |
| Jun 15, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,000 | $9.47 | $123k | 280,528 | Jun 15, 2026 |
| May 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock10b5-1 | +5,303 | $0.00 | $0 | 302,057 | May 19, 2026 |
| May 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock10b5-1 | +4,471 | $0.00 | $0 | 306,528 | May 19, 2026 |
| May 15, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -13,000 | $8.05 | $105k | 293,528 | May 19, 2026 |
| May 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -5,303 | $0.00 | $0 | 15,910 | May 19, 2026 |
| May 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -4,471 | $0.00 | $0 | 31,304 | May 19, 2026 |
| Apr 15, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -10,000 | $9.68 | $97k | 296,754 | Apr 15, 2026 |
| Mar 15, 2026 | MAX MediaAlpha, Inc. | AGrant or award Class A Common Stock | +134,600 | $0.00 | $0 | 316,754 | Mar 17, 2026 |
| Mar 16, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -10,000 | $9.89 | $99k | 306,754 | Mar 17, 2026 |
| Mar 15, 2026 | MAX MediaAlpha, Inc. | AGrant or award Performance Restricted Stock Units (2026 PRSUs)derivative | +44,900 | $0.00 | $0 | 44,900 | Mar 17, 2026 |
| Feb 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock10b5-1 | +5,210 | $0.00 | $0 | 182,379 | Feb 17, 2026 |
| Feb 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock10b5-1 | +5,303 | $0.00 | $0 | 187,682 | Feb 17, 2026 |
| Feb 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock10b5-1 | +4,472 | $0.00 | $0 | 192,154 | Feb 17, 2026 |
| Feb 17, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -10,000 | $7.16 | $72k | 182,154 | Feb 17, 2026 |
| Feb 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -5,210 | $0.00 | $0 | 0 | Feb 17, 2026 |
| Feb 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -5,303 | $0.00 | $0 | 21,213 | Feb 17, 2026 |
| Feb 15, 2026 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative10b5-1 | -4,472 | $0.00 | $0 | 35,775 | Feb 17, 2026 |
| Jan 15, 2026 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -10,000 | $11.37 | $114k | 177,169 | Jan 16, 2026 |
| Dec 15, 2025 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock10b5-1 | -10,000 | $12.83 | $128k | 187,169 | Dec 17, 2025 |
| Nov 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,209 | $0.00 | $0 | 187,394 | Nov 18, 2025 |
| Nov 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,303 | $0.00 | $0 | 192,697 | Nov 18, 2025 |
| Nov 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +4,472 | $0.00 | $0 | 197,169 | Nov 18, 2025 |
| Nov 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -5,209 | $0.00 | $0 | 5,210 | Nov 18, 2025 |
| Nov 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -5,303 | $0.00 | $0 | 26,516 | Nov 18, 2025 |
| Nov 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -4,472 | $0.00 | $0 | 40,247 | Nov 18, 2025 |
| Aug 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,210 | $0.00 | $0 | 172,410 | Aug 18, 2025 |
| Aug 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,303 | $0.00 | $0 | 177,713 | Aug 18, 2025 |
| Aug 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +4,472 | $0.00 | $0 | 182,185 | Aug 18, 2025 |
| Aug 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -5,210 | $0.00 | $0 | 10,419 | Aug 18, 2025 |
| Aug 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -5,303 | $0.00 | $0 | 31,819 | Aug 18, 2025 |
| Aug 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -4,472 | $0.00 | $0 | 44,719 | Aug 18, 2025 |
| Aug 8, 2025 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock | -4,916 | $11.31 | $56k | 191,953 | Aug 12, 2025 |
| Aug 11, 2025 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock | -4,753 | $10.03 | $48k | 187,200 | Aug 12, 2025 |
| Aug 12, 2025 | MAX MediaAlpha, Inc. | SOpen-market sale Class A Common Stock | -20,000 | $9.73 | $195k | 167,200 | Aug 12, 2025 |
| May 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,209 | $0.00 | $0 | 187,094 | May 16, 2025 |
| May 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,303 | $0.00 | $0 | 192,397 | May 16, 2025 |
| May 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +4,472 | $0.00 | $0 | 196,869 | May 16, 2025 |
| May 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -5,209 | $0.00 | $0 | 15,629 | May 16, 2025 |
| May 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -5,303 | $0.00 | $0 | 37,122 | May 16, 2025 |
| May 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Restricted Stock Unitsderivative | -4,472 | $0.00 | $0 | 49,191 | May 16, 2025 |
| Mar 15, 2025 | MAX MediaAlpha, Inc. | AGrant or award Class A Common Stock | +166,900 | $0.00 | $0 | 181,885 | Mar 18, 2025 |
| Feb 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,209 | $0.00 | $0 | 5,209 | Feb 18, 2025 |
| Feb 15, 2025 | MAX MediaAlpha, Inc. | MOption exercise Class A Common Stock | +5,304 | $0.00 | $0 | 10,513 | Feb 18, 2025 |
Questions about Keith Cramer
Answered from the filings on this page, as of the latest one.
Is Keith Cramer buying or selling?
In the last 12 months Keith Cramer reported 0 open-market buys worth $0 and 10 open-market sells worth $1.2M on SEC Form 4; the latest was sold $149k of MAX on Sep 15, 2026. Grants, option exercises and tax withholding are not counted.
How did Keith Cramer's past buys perform?
Not measured yet. InsiderTell needs three past buys with six months of prices to publish a track record, and Keith Cramer has 0.
Where does Keith Cramer file Form 4?
Keith Cramer has filed Form 4 at MAX (MediaAlpha, Inc.) as Chief Revenue Officer. A Form 4 is required of officers, directors and holders of more than 10% of a share class within two business days of a trade.
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.