Keith Cramer sold $166k of MAX
Chief Revenue Officer at MediaAlpha, Inc.. 13,000 shares at an average of $12.76, traded Aug 17, 2026, filed Aug 17, 2026.
Score components
- +15RoleOfficer
- +11Trade size$166k at market
- 0Share of holdings soldSold 4.7% of holdings
- +15Cluster4 insiders selling within 14 days
- -15Exercise and sellShares came from an option exercise in the same filing
- -2010b5-1 planPre-scheduled under a 10b5-1 plan
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001818383-26-000214, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Aug 15, 2026 | MOption exercise Class A Common Stock10b5-1 | +5,303 | $0.00 | $0 | 272,831 | Aug 17, 2026 |
| Aug 15, 2026 | MOption exercise Class A Common Stock10b5-1 | +4,472 | $0.00 | $0 | 277,303 | Aug 17, 2026 |
| Aug 17, 2026 | SOpen-market sale Class A Common Stock10b5-1 | -13,000 | $12.76 | $166k | 264,303 | Aug 17, 2026 |
| Aug 15, 2026 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -5,303 | $0.00 | $0 | 10,607 | Aug 17, 2026 |
| Aug 15, 2026 | MOption exercise Restricted Stock Unitsderivative10b5-1 | -4,472 | $0.00 | $0 | 26,832 | Aug 17, 2026 |
Related signals
Other insiders at MediaAlpha, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 16Weak | MediaAlpha, Inc. | Steven Yi See Remarks | $263k 26,033 shares | -1% | |
| 15Weak | MediaAlpha, Inc. | Kuanling Amy Yeh Chief Technology Officer | $28k 3,000 shares | -1% | |
| 21Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $165k 15,468 shares | -2% | |
| 21Weak | MediaAlpha, Inc. | Keith Cramer Chief Revenue Officer | $149k 13,000 shares | -5% | |
| 25Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $334k 28,871 shares | -4% | |
| 24Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $320k 27,639 shares | -3% | |
| 16Weak | MediaAlpha, Inc. | Kuanling Amy Yeh Chief Technology Officer | $36k 3,000 shares | -1% | |
| 26Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $389k 31,335 shares | -4% | |
| 29Weak | MediaAlpha, Inc. | Steven Yi See Remarks | $594k 48,000 shares | -2% | |
| 27Weak | MediaAlpha, Inc. | Eugene Nonko See Remarks | $428k 33,419 shares | -4% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.