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sellWeak cluster of 410b5-1 plan

Steven Yi sold $594k of MAX

See Remarks at MediaAlpha, Inc.. 48,000 shares at an average of $12.38, traded Sep 1, 2026, filed Sep 2, 2026.

Warning score
29
Value
$594k
48,000 shares
Holdings after
2,339,740
-2% from before
From 52-week low
+72%
low $7.17, close $12.30
From 52-week high
-14%
high $14.27, as of Sep 1, 2026

Score components

  • Role
    Officer
    +15
  • Trade size
    $594k at market
    +19
  • Share of holdings sold
    Sold 2.0% of holdings
    0
  • Cluster
    4 insiders selling within 14 days
    +15
  • 10b5-1 plan
    Pre-scheduled under a 10b5-1 plan
    -20

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

MAXOct 9, 2026 · close 10.09
Since filing Sep 2, 2026: -19.5%SPY +1.9% · excess -21.4%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001818383-26-000227, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Sep 1, 2026SOpen-market sale
Class A Common Stock10b5-1
-48,000$12.38$594k2,339,74042 d ago

Related signals

Other insiders at MediaAlpha, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
Pro nowfree Oct 17, 2026
MAXsell 210b5-1
MediaAlpha, Inc.
Steven Yi
See Remarks
$263k
26,033 shares
-1%
15Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$28k
3,000 shares
-1%
21Weak
MAXsell 310b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$165k
15,468 shares
-2%
21Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Keith Cramer
Chief Revenue Officer
$149k
13,000 shares
-5%
25Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$334k
28,871 shares
-4%
24Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$320k
27,639 shares
-3%
16Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Kuanling Amy Yeh
Chief Technology Officer
$36k
3,000 shares
-1%
26Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$389k
31,335 shares
-4%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$428k
33,419 shares
-4%
27Weak
MAXsell 410b5-1
MediaAlpha, Inc.
Eugene Nonko
See Remarks
$447k
34,461 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Steven Yi sold $594k of MAX | InsiderTell