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sellModerate cluster of 8

Marc Benioff sold $110M of CRM

Chair and CEO at Salesforce, Inc.. 317,105 shares at an average of $346.78, traded Dec 18, 2024, filed Dec 20, 2024.

Warning score
50
Value
$110M
317,105 shares
Holdings after
12,162,457
-3% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    CEO
    +25
  • Trade size
    $110.0M at market
    +25
  • Share of holdings sold
    Sold 2.5% of holdings
    0
  • Cluster
    8 insiders selling within 14 days
    +15
  • Exercise and sell
    Shares came from an option exercise in the same filing
    -15

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CRMOct 9, 2026 · close 229.13
Since filing Dec 20, 2024: -32.4%SPY +34.3% · excess -66.7%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001127602-24-029884, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 18, 2024MOption exercise
Common Stock
+317,105$118.04$37M12,479,562Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-4,900$336.16$1.6M12,474,662Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-35,695$337.26$12M12,438,967Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-25,767$338.07$8.7M12,413,200Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-5,901$338.98$2.0M12,407,299Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-2,975$340.16$1.0M12,404,324Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-5,421$341.30$1.9M12,398,903Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-4,405$342.29$1.5M12,394,498Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-8,854$343.59$3.0M12,385,644Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-15,769$344.44$5.4M12,369,875Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-5,614$345.44$1.9M12,364,261Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-6,934$346.33$2.4M12,357,327Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-14,788$347.67$5.1M12,342,539Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-15,443$348.61$5.4M12,327,096Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-20,892$349.69$7.3M12,306,204Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-40,546$350.61$14M12,265,658Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-57,941$351.36$20M12,207,717Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-25,927$352.51$9.1M12,181,790Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-14,901$353.51$5.3M12,166,889Dec 20, 2024
Dec 18, 2024SOpen-market sale
Common Stock
-4,432$354.45$1.6M12,162,457Dec 20, 2024
Dec 18, 2024MOption exercise
Non-qualified Stock Option (Right to Buy)derivative
-317,105$0.00$00Dec 20, 2024

Related signals

Other insiders at Salesforce, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
46Moderate
CRMbuy
Salesforce, Inc.
David Blair Kirk
director
$999k
4,176 shares
+29%
50Moderate
CRMsell
Salesforce, Inc.
Craig Conway
director
$1.2M
4,500 shares
-45%
24Weak
CRMsell
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$931k
3,273 shares
-3%
12Weak
CRMsell
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$217k
652 shares
-1%
30Weak
CRMsell 810b5-1
Salesforce, Inc.
R David Schmaier
Pres. & Chief Product Officer
$614k
1,785 shares
-9%
54Moderate
CRMsell 810b5-1
Salesforce, Inc.
Brian Millham
President and COO
$570k
1,662 shares
-100%
32Weak
CRMsell 810b5-1
Salesforce, Inc.
Amy E Weaver
President and CFO
$2.1M
6,221 shares
-10%
29Weak
CRMsell 8
Salesforce, Inc.
Parker Harris
Co-Founder and CTO, Slack
$320k
942 shares
-1%
45Moderate
CRMsell 810b5-1
Salesforce, Inc.
Brian Millham
President and COO
$5.6M
16,487 shares
-494%
15Weak
CRMsell 8
Salesforce, Inc.
Sundeep G. Reddy
EVP & Chief Accounting Officer
$22k
65 shares
-1%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Marc Benioff sold $110M of CRM | InsiderTell