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sellModerate

William H. Milmoe sold $2.0M of CELH

owner at Celsius Holdings, Inc.. 65,000 shares at an average of $31.15, traded Dec 12, 2024, filed Dec 16, 2024.

Warning score
42
Value
$2.0M
65,000 shares
Holdings after
261,245
-20% from before
From 52-week low
-
no price yet
From 52-week high
-
no price yet

Score components

  • Role
    10% owner
    +12
  • Trade size
    $2.0M at market
    +25
  • Share of holdings sold
    Sold 20% of holdings
    +5
  • Cluster
    No other insider selling within 14 days
    0

What happened after comparable sells

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CELHOct 9, 2026 · close 28.58
Since filing Dec 16, 2024: -7.6%SPY +31.3% · excess -38.9%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001829126-24-008338, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Dec 12, 2024SOpen-market sale
Common Stock
-65,000$31.15$2.0M261,245Dec 16, 2024

Related signals

Other insiders at Celsius Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
48Moderate
CELHbuy 3
Celsius Holdings, Inc.
Hal Kravitz
director
$336k
12,000 shares
+5%
55Moderate
CELHbuy 3
Celsius Holdings, Inc.
Damon DeSantis
director
$1.0M
36,000 shares
+1%
58Moderate
CELHbuy 3
Celsius Holdings, Inc.
John Fieldly
Chief Executive Officer
$494k
18,000 shares
+2%
60Notable
CELHsell 3
Celsius Holdings, Inc.
Caroline S Levy
director
$1.9M
70,000 shares
-62%
45Moderate
CELHsell 3
Celsius Holdings, Inc.
Joyce Russell
director
$114k
4,000 shares
-17%
48Moderate
CELHsell 3
Celsius Holdings, Inc.
Paul H. Storey
Chief Supply Chain Officer
$263k
10,188 shares
-18%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

William H. Milmoe sold $2.0M of CELH | InsiderTell