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buyModerate cluster of 2

Eric Hanson bought $200k of CELH

President & COO at Celsius Holdings, Inc.. 4,558 shares at an average of $43.93, traded Nov 12, 2025, filed Nov 12, 2025.

Conviction score
51
Value
$200k
4,558 shares
Holdings after
51,415
+10% from before
From 52-week low
+111%
low $21.28, close $44.91
From 52-week high
-31%
high $64.86, as of Nov 12, 2025

Score components

  • Role
    President
    +20
  • Trade size
    $200k at market
    +12
  • Relative to holdings
    Holdings up 10%
    +3
  • Price context
    31% below the 52-week high
    +8
  • Cluster
    2 insiders buying within 14 days
    +8
  • Repeat buying
    First buy in 90 days
    0
  • Track record
    Too few past buys to judge (0 with prices)
    0

What happened after comparable buys

Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.

Price around the trade, and since

From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.

CELHOct 9, 2026 · close 28.58
Since filing Nov 12, 2025: -36.4%SPY +15.2% · excess -51.5%

Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™

Rows in this filing

Every transaction in Form 4 0001628280-25-051749, as filed. Open on EDGAR

DateTransactionSharesPriceValueHoldings afterFiled
Nov 12, 2025POpen-market purchase
Common Stock, $0.001 par value per share
+4,558$43.93$200k51,415Nov 12, 2025

Related signals

Other insiders at Celsius Holdings, Inc. and this insider’s other filings.

ScoreCompanyInsiderValueHoldingsFiled
48Moderate
CELHbuy 3
Celsius Holdings, Inc.
Hal Kravitz
director
$336k
12,000 shares
+5%
55Moderate
CELHbuy 3
Celsius Holdings, Inc.
Damon DeSantis
director
$1.0M
36,000 shares
+1%
58Moderate
CELHbuy 3
Celsius Holdings, Inc.
John Fieldly
Chief Executive Officer
$494k
18,000 shares
+2%
31Weak
CELHsell
Celsius Holdings, Inc.
Joyce Russell
director
$148k
2,880 shares
-13%
48Moderate
CELHbuy 2
Celsius Holdings, Inc.
Hal Kravitz
director
$452k
10,000 shares
+5%
24Weak
CELHsell 210b5-1
Celsius Holdings, Inc.
Jarrod Langhans
Chief Financial Officer
$325k
5,000 shares
-5%
50Moderate
CELHsell 2
Celsius Holdings, Inc.
William H. Milmoe
owner
$2.5M
40,000 shares
-15%
37Weak
CELHsell
Celsius Holdings, Inc.
Paul H. Storey
Chief Supply Chain Officer
$457k
7,500 shares
-17%
24Weak
CELHsell 210b5-1
Celsius Holdings, Inc.
Jarrod Langhans
Chief Financial Officer
$300k
5,000 shares
-5%
30Weak
CELHsell 510b5-1
Celsius Holdings, Inc.
Jarrod Langhans
Chief Financial Officer
$256k
5,000 shares
-4%

Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.

Eric Hanson bought $200k of CELH | InsiderTell