William H. Milmoe sold $2.5M of CELH
owner at Celsius Holdings, Inc.. 40,000 shares at an average of $62.50, traded Oct 10, 2025, filed Oct 15, 2025.
Score components
- +12Role10% owner
- +25Trade size$2.5M at market
- +5Share of holdings soldSold 15% of holdings
- +8Cluster2 insiders selling within 14 days
What happened after comparable sells
Same side and tier, against the S&P 500, at 1, 3 and 6 months. Shown to Pro users; the whole table is on the backtest page.
Price around the trade, and since
From a quarter before the trade to today. The arrow is the trade, the circle the day the filing reached EDGAR, which is the first day anyone outside could act; the dotted line is the S&P 500 rebased to that day's close.
Daily candles, adjusted for splits and dividends. Green arrows are insider buys, red are sells, sized by value; the dashed line is the close on the filing day, the dotted line SPY rebased to it.Charts by TradingView Lightweight Charts™
Rows in this filing
Every transaction in Form 4 0001829126-25-008135, as filed. Open on EDGAR
| Date | Transaction | Shares | Price | Value | Holdings after | Filed |
|---|---|---|---|---|---|---|
| Oct 10, 2025 | SOpen-market sale Common Stock | -40,000 | $62.50 | $2.5M | 221,245 | Oct 15, 2025 |
Related signals
Other insiders at Celsius Holdings, Inc. and this insider’s other filings.
| Score | Company | Insider | Value | Holdings | Filed |
|---|---|---|---|---|---|
| 48Moderate | Celsius Holdings, Inc. | Hal Kravitz director | $336k 12,000 shares | +5% | |
| 55Moderate | Celsius Holdings, Inc. | Damon DeSantis director | $1.0M 36,000 shares | +1% | |
| 58Moderate | Celsius Holdings, Inc. | John Fieldly Chief Executive Officer | $494k 18,000 shares | +2% | |
| 31Weak | CELHsell Celsius Holdings, Inc. | Joyce Russell director | $148k 2,880 shares | -13% | |
| 48Moderate | Celsius Holdings, Inc. | Hal Kravitz director | $452k 10,000 shares | +5% | |
| 51Moderate | Celsius Holdings, Inc. | Eric Hanson President & COO | $200k 4,558 shares | +10% | |
| 24Weak | Celsius Holdings, Inc. | Jarrod Langhans Chief Financial Officer | $325k 5,000 shares | -5% | |
| 37Weak | CELHsell Celsius Holdings, Inc. | Paul H. Storey Chief Supply Chain Officer | $457k 7,500 shares | -17% | |
| 24Weak | Celsius Holdings, Inc. | Jarrod Langhans Chief Financial Officer | $300k 5,000 shares | -5% | |
| 30Weak | Celsius Holdings, Inc. | Jarrod Langhans Chief Financial Officer | $256k 5,000 shares | -4% |
Not investment advice. Scores and forward returns are decision support built from public SEC filings and past prices; they describe what happened after comparable filings, not what will happen after this one. Do your own research and size your risk.